Author Archives: Donna Hardwick
Across the street from my home (office) is a lobsterman. Yes, lobsterman… he catches lobsters and is darn good at what he does. Despite there being four feet of snow in our collective backyards, the past three days I’ve watched as he’s unloaded brand new lobster traps for the upcoming lobster...
Donna ON PR: Big or Small, Film Festivals Celebrate Filmmaking
In a couple of days, thousands of people, press, filmmakers, investors, industry executives will descend upon the beautiful mountain town, Park City, Utah for not one but two film festivals: Sundance Film Festival (January 16—26, 2014) and Slamdance Film Festival (January 17—23, 2014). It’s a small town and those first few days...
Donna ON PR: Building Your Film Marketing Budget Nest Egg
Donna Hardwick, PR strategist, offers her advice on creating a realistic film marketing budget to get your film the exposure it needs.
Donna ON PR: Crowdfunding Films – Coming Back Down to Earth Post ‘Veronica Mars’
Originally, my column for today was going to be a nice, 101 social media lesson for promoting your film through Twitter, Facebook, Pinterest, Instagram, YouTube, Google Plus and LinkedIn groups – as well as Indie Backer, exclusive to the film community (Check them out, and tell me if you’re digging that...
Donna ON PR: Publicists Can Do Good Things, I Promise
Yes, my specialty is marketing and publicity on behalf of film and television programs, but I’ve also been told that I have a flare for coming up with campaigns that are tailored to meet the needs of my projects. In this column, I hope to share some of my passion and...