The Scoggins Report: 2012 Spec Market Scorecard

The Scoggins Report is a compilation of sales and trends in the industry. The Report is reprinted on ScriptMag.com by permission of the authors.

The Scoggins Report
by Jason Scoggins & Cindy Kaplan
September 17, 2012
 

2012 Spec Market Scorecard

as of September 15, 2012

Yawn.  Another month goes by, another dozen or so spec sale notches on the board.  Ho hum, right?  Wrong — we’re three and a half years into this gig and we still get goosebumps when we see big numbers like the 11 spec sales over the past four weeks, especially since it should have been one of the slowest periods of the year.

In fact, the market has been so good it’s put us in a “let us count the ways” frame of mind.  Here are our favorite three:

  • Three studios’ spec purchase totals are at five year highs (Paramount, Universal and Sony).
  • Last year at this time, 66 specs had sold, including 6 busted specs from previous years.  This year, we’re already at 97, including 23 busted specs from previous years, a 47% increase year-over-year.
  • Every agency except ICM (which dramatically cut back its MP Lit department this year) is ahead of where it was at this point in 2011.  And none more so than WME, which has already sold more specs in 2012 (25) then it did in the whole of 2011 (23).

And that doesn’t even include last week’s three high profile, million dollar spec sales to Sony and Universal.

The big question now is whether the Fall selling season will be as strong as last year.  October 2011’s tally (20 spec sales) is going to make it tough to beat, but there are a couple of hopeful signs:  DreamWorks reportedly bid on David Guggenheim’s hot spec last week (“Black Box,” which went to Universal), so we could see them in the mix again before the end of the year; and Fox started an executive shuffle last week which should result in a couple of splashy sales by Thanksgiving.

We’ll see what happens.  In the meantime, happy New Year, everyone.  Enjoy the grids.

 

2012 Overall Numbers

The first grid below shows numbers for this year’s Spec Market (that is, sales of scripts that originally went out this year). In addition, 23 scripts have sold this year that originally went out prior to 2012.

Here are the spec sales numbers through September 15 on their own…

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

 Specs

21

35

36

30

24

29

20

19

13

227

370

 Sales

9

6

12

11

10

10

4

8

4

74

119

 Percent Sold

43%

17%

33%

37%

42%

34%

20%

42%

31%

33%

32%

 2011 Sales

3

13

15

9

7

13

10

5

7

20

8

10

119

 

…and here are combined total spec and pitch sales numbers for the same period.

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

 Specs

12

11

16

11

12

14

4

13

4

97

119

 Pitches

8

7

8

14

4

8

8

3

1

61

106

 2012 Total

20

18

24

25

16

22

6

16

5

158

225

 2011 Total

7

21

28

16

15

28

20

9

12

30

16

24

225

Spec Sales By Genre (sold/total)

Each cell in the below grid shows the number of specs in each genre that came out and/or sold that month, plus the number that sold that month that originally came out in years prior. The column on the right shows the percentage of total 2012 spec sales.

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Sold/

Total

% of

Sales

 Action/Adventure

1/5

1/8+1

5/7

2/4

0/4

1/5

1/3

0/4

1/4

13/45

13.4%

 Comedy

3/7

1/6

2/8+1

3/6

2/4

4/8+2

2/5

2/5+1

1/2

24/55

24.7%

 Drama

2/2

0/1+1

0/7

0/1

0/1+1

1/4+1

1/5

1/2

8/26

8.2%

 Horror

1/1

2/5

1/4

1/2

0/1

1/4+1

0/1

3/3

0/2

10/24

10.3%

 Sci-Fi

0/1+1

0/2

1/3

0/6

2/4

1/4+1

1/2

2/2

1/2

10/28

10.3%

 Thriller

2/2+2

1/9+3

3/5+3

5/9

5/10 +1

2/4

0/3

0/3+3

1/3

31/60

32.0%

 

Spec Sales By Buyer – Studios

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

2010

2009

 Columbia

1

3

2

1

2

9

7

1

5

 Dimension

1

1

1

0

1

 Disney

1

1

2

2

2

2

 Dreamworks

1

1

2

1

4

 Fox

1

2

3

8

2

3

 Fox 2000

1

1

1

2

0

 Lionsgate

1

1

2

2

1

3

 New Regency

1

1

2

0

2

2

 Paramount

2

3

4

9

5

4

5

 Relativity

1

1

2

6

3

 Syfy Films

1

1

2

0

0

0

 Universal

1

1

2

1

1

2

8

5

2

6

 Warner Bros.

1

1

2

1

5

14

9

6


Here are the combined pitch and spec purchase numbers for the studios that have bought at least one of each:

Specs

Pitches

Total

2011

Columbia

9

7

16

16

Disney

2

5

7

11

DreamWorks

1

1

2

6

Fox

3

4

7

16

New Regency

2

2

4

2

Paramount

9

7

16

17

Universal

8

8

16

19

Warner Bros.

5

9

14

30

 

Spec Sales By Buyer – Other Buyers

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

2010

2009

 AtlasIndependent

1

1

0

0

0

 Aldamisa

1

1

0

0

0

 Amazon

1

1

2

0

0

0

 ANA Media

1

1

0

0

0

 Angryfilms

1

1

0

0

0

 AR Films

1

1

0

0

0

 Bazelevs

1

1

2

0

0

0

 Black Forest

1

1

0

0

0

 ChapmanFilmed Ent.

1

1

0

0

0

 Chernin

1

1

2

1

0

0

 Chickie the Cop Entertainment

1

1

0

0

0

 Code Ent.

1

1

1

0

0

 College Humor

1

1

0

0

0

 Chockstone

1

1

0

0

1

 Cinetic Media

1

1

0

0

0

 Derby FIlms

1

1

0

0

0

 Ealing Studios

1

1

0

0

0

 Enderby

1

1

0

0

0

 Endgame

1

1

0

2

0

 Envision Media Arts

1

1

0

0

0

 Exclusive Media

1

1

0

1

0

 Flynn PictureCo.

1

1

0

0

0

 Ian Bryce

1

1

0

0

0

 IndianPaintbrush

1

1

2

0

0

0

 Inferno

1

1

2

0

0

 K Jam Media

1

1

0

0

0

 Killer Films

1

1

0

0

0

 Lascaux Films

1

1

0

0

0

 Latitude Prods

1

1

0

0

0

 Lava Bear

1

1

0

0

0

 Legendary

1

1

0

0

0

 Lifetime

1

1

0

0

0

 MandalayVision

1

1

0

0

0

 Maven Pictures

1

1

0

0

0

 Millennium/Nu Image

2

2

1

5

3

0

0

 Myriad Pictures

1

1

0

0

0

 Necropia

1

1

0

0

0

 Nick WechslerProductions

1

1

0

0

0

 Paradox

1

1

1

0

0

 QED

1

1

2

0

1

0

 Sentinel

1

1

0

0

0

 Shine

1

1

0

0

0

 Sidney Kimmel

1

1

3

0

1

 Skyrock

1

1

0

0

0

 Sobini Films

1

1

0

0

0

 Train Bridge

1

1

0

0

0

 Vendome

1

1

0

0

0

 Voltage

1

1

2

3

0

0

 WWE

1

1

2

0

0

0


Here are the combined numbers for spec and pitch sales by non-studio buyers that have bought at least one of each:

Specs

Pitches

Total

2011

Bazelevs

2

1

3

1

Indian Paintbrush

2

2

4

1

Each of the following production companies has been attached to at least one spec sale so far this year.  Companies in bold are new since the last scorecard.

21 Laps

Allison Shearmur Productions

Arad Productions

Bad Robot (3)

Bavariapool

Benderspink

Bluegrass Films

Blumhouse Productions

Bobker/Kruger Films

Chernin Entertainment

Circle of Confusion

Content Engine

Conundrum Entertainment

Davis Entertainment

EMJAG

Energy Entertainment

Film 44

Film Rites

Flashlight Films

Gran Via Productions

Henceforth Pictures

Imagine Entertainment

In Cahoots Productions

Intrigue

Langley Park

Leverage Entertainment

Londinium Films

Mad Chance Productions

Mandalay Pictures

Marc Platt Productions

Matt Tolmach Productions

Michael De Luca Productions (2)

Montecito Picture Company

Movie Package Company

MXN

Mythology Entertainment

Original Film (3)

Pacific Standard

Payam Films

Platinum Dunes

Prime Universe

Quadrant Pictures

Robert Cort Prods/Barnstorm Pics

Roth Films

Ruby Films

Scott Rudin Productions

Scott Sanders Productions

South Creek Pictures

Strike Entertainment

Sunswept Entertainment

Underground Films and Mgmt

Unsupervised

Valiant Entertainment

Vertigo Entertainment (2)

Wonderland Sound and Vision

Spec Sales by Seller – Agencies (sold/total)

Each cell in the below grid shows the number of specs each agency took out and/or sold that month, plus the number it sold that month it took out in prior years.  The efficiency rating shows the percentage of scripts taken out this year that have sold.

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Efficiency

 APA

0/1

0/5+1

0/1+1

1/3

1/2

0/2

1/2

5/18

19%

 Bohrman

1/1

0/1

0/1

0/1

1/4

25%

 CAA

1/1+1

2/3

0/3

0/1

1/1+1

1/1

2/2

2/2

11/16

64%

 Gersh

1/3

1/1

0/1

3/4

5/9

55%

 ICM

1/1

1/2

2/3

2/2

1/1

7/9

77%

 Original Artists

1/1

2/2

2/2

5/5

100%

 Paradigm

0/1

1/4+1

2/5

1/2

1/2

1/1

7/17

38%

 UTA

1/1

0/4+1

1/2

2/4 +1

2/3+1

1/2

1/1+1

1/3

13/24

45%

 Verve

0/0+1

1/1

0/0+1

0/1

1/1

0/1

4/6

50%

 WME

3/3

2/3+3

5/5

3/4

1/2 +1

1/3 +1

0/1

2/3 +2

1/1

25/32

72%

 

Here are the combined spec and pitch sales numbers for the agencies that have sold at least one of each:

Specs

Pitches

Total

2011

APA

5

1

6

11

CAA

11

12

23

50

Gersh

5

3

8

14

ICM

7

5

12

27

Paradigm

7

5

12

14

UTA

13

8

21

30

Verve

4

2

6

9

WME

25

20

45

50

 

The following 89 agents have been involved with at least one spec sale in 2012:

Six:

Charlie Ferraro            (UTA)

Mike Esola                  (WME)

 

Five:

Chris Sablan                  (Original)

Jordan Bayer            (Original)

Matt Leipzig                  (Original)


Four:

David Boxerbaum             (Paradigm)

 

Three:

Dan Cohan                  (WME)

Rich Cook                  (WME)

 

Two:

Bayard Maybank            (Gersh)

Cliff Roberts                  (WME)

Danny Greenberg            (WME)

David Karp                                    (WME)

David Stone                                    (WME)

Devra Lieb                  (Gersh)

Greg Hodes                  (WME)

Joseph Cohen            (CAA)

Keya Khayatian                        (UTA)

Lee Keele                  (Gersh)

Max Michael                  (UTA)

Michael Sheresky             (UTA)

Nicole Clemens            (ICM)

Philip d’Amecourt            (WME)

Ramses Ishak                        (UTA)

Rob Herting                  (Verve)

Ryan Saul                  (APA)

Tim Phillips                  (UTA)

Todd Feldman            (CAA)

Todd Hoffman                        (ICM)

 

One:

Aaron Hart                  (Verve)

Adam Kanter                                    (CAA)

Adam Levine                                    (Verve)

Adam Weinstein            (ICM)

Adriana Alberghetti            (WME)

Amanda Urban            (ICM)

Andrew Cannava            (UTA)

Barbara Dreyfus            (UTA)

Beth Swofford            (CAA)

Bill Weinstein            (Verve)

Bill Zotti                  (CAA)

Brian Kend                  (CAA)

Bryan Besser            (Verve)

Caren Bohrman            (Bohrman)

Carolyn Sivitz            (UTA)

Chris Donnelly            (WME)

Chris Ridenhour            (APA)

Chris Till                  (CAA)

Cori Wellins                  (WME)

Craig Brady                  (CAA)

Dan Vantresca            (Gersh)

Dar Rollins                                    (ICM)

David Park                                    (UTA)

David Saunders                        (APA)

Debbie Deuble-Hill            (APA)

Geoff Morley                  (UTA)

Ida Ziniti                  (Paradigm)

Jacqueline Sacerio            (CAA)

James Kearney            (UTA)

Jeff Gorin                  (WME)

John Garvey            (CAA)

Julien Thuan                                    (UTA)

Kathleen Remington      (ICM)

Kimberly Hodgert            (CAA)

Lars Theriot                  (ICM)

Lee Cohen                  (Paradigm)

Lisa Harrison                  (WME)

Mark Ross                  (Paradigm)

Marissa Devins                        (UTA)

Martin Spencer            (CAA)

Matt Rice                  (UTA)

Micah Green            (CAA)

Nigel Meiojas            (ICM)

Philip Raskind            (WME)

Rand Holston            (CAA)

Rebecca Ewing            (UTA)

Richard Lovett            (CAA)

Rob Carlson                  (WME)

Robert Bookman            (CAA)

Roger Green                  (WME)

Ron Bernstein            (ICM)

Sarah Self                  (WME)

Scott Carr                  (UTA)

Scott Greenberg            (CAA)

Sharon Jackson            (WME)

Simon Faber                  (WME)

Stuart Manashil            (CAA)

Ted Chervin             (ICM)

Trevor Astbury            (Paradigm)

Will Lowery                  (APA)

Zach Druker                  (WME)

 

Spec Sales by Seller –

Management Companies (sold/total)

Each cell in the below grid shows the number of specs each management company took out and/or sold that month, plus the number it sold that month that it took out in years prior.  The efficiency rating shows the percentage of scripts taken out this year that have sold.

 

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Efficiency

 3 Arts

1/1

0/1

1/2

 59 Management

1/1

1/1

 Alan Gasmer

0/2

1/1

1/3

33%

 Anonymous

1/1

1/1

2/2

1/1

0/1

5/6

83%

 Aperture

0/1

1/2

1/3

33%

 Apostle

1/1

1/1

 Benderspink

0/1

1/1

0/1

0/2

1/5

20%

 Brian Lutz

1/1

1/1

 Brillstein

1/1

1/1

 Brucks

0/0+1

1/1

2/2

 Circle/Confusion

0/1

1/2

0/1

0/1

2/2

0/1

3/8

38%

 Code Ent.

1/1

1/1

 ContentEngine

1/1

1/1

 Elements

1/1

1/1

 Elevate

1/1

1/1

 Empirical

0/0+1

0/1

1/1

 Energy

2/2

1/2+1

1/1

0/1

1/1

0/0+1

7/9

71%

 Evolution

1/1

1/1

 Festa Ent.

1/1

1/1

 Fourth Floor

0/0+1

1/1

 Gotham

0/2

1/1

1/1

2/4

50%

 Grade A

1/1

1/1

 H2F

0/1

1/2

0/1

1/4

25%

 Heroes/Villains

0/1

0/1+1

0/1

1/4

25%

 Hung

1/1

0/1

0/1

1/3

33%

 Industry

0/1

1/1

0/1+1

2/4

33%

 Kailey Marsh

1/1

0/1

1/2

 Kaplan/Perrone

1/1

0/1

0/3

1/1

0/0+1

1/2

4/9

38%

 Madhouse

0/1

1/1

1/1

1/1

3/4

75%

 Magnet Mgmt

0/1

1/2

1/3

33%

 Mgmt 360

1/1

1/1

 Manus Ent.

0/1

0/1

1/1

1/3

33%

 Mindframe

0/0+1

1/1

 Mosaic

1/1

1/1

 Muraviov Co.

0/1

1/4

0/1

0/1

0/1

1/7

14%

 MXN

0/1

1/1

1/2

 New Wave

0/0+1

0/2

1/1

0/1

1/2

2/2

5/9

50%

 Oasis

0/0+1

1/1

 Parallax

0/1

0/0+1

1/2

 Principato Young

0/1

1/1

1/2

 Prolific

0/1+1

0/1

1/1

2/4

33%

 The Safran Co.

0/0+1

1/1

 Silent R

0/0+1

1/1

 Station 3

0/1

1/1

1/2

 UFUSE

1/1

1/1

 Untitled

1/1

1/1

 

Here are the combined spec and pitch numbers for the management companies that have sold at least one of each:

Specs

Pitches

Total

2011

3 Arts

1

2

3

6

Anonymous Content

5

2

7

9

Aperture

1

1

2

2

Apostle

1

1

2

3

Circle of Confusion

3

5

8

11

Energy

7

6

13

7

Fourth Floor

1

1

2

0

The Gotham Group

2

3

5

8

Industry

2

1

3

3

Kailey Marsh

1

1

2

0

Kaplan/Perrone

4

2

6

10

Magnet Management

1

1

2

6

Management 360

1

4

5

6

Mosaic

1

3

4

5

Principato/Young

1

4

5

4

The Safran Co.

1

1

2

1

 

The following 73 managers have been involved with at least one spec sale:

Seven:

Brooklyn Weaver            (Energy)

 

 

 

Five:

Josh Adler                        (New Wave

Mike Goldberg            (New Wave)


Three:

Aaron Kaplan            (Kaplan/Perrone)

Adam Kolbrenner            (Madhouse)


Two:

Bard Dorros                        (Anonymous)

Bryan Brucks            (Brucks)

Kailey Marsh            (Station 3)

Will Rowbotham            (Prolific)

 

One:

Adam Goldworm            (Aperture)

Alan Gasmer                        (Gasmer/Friends)

Alex Goldstone            (Anonymous)

Alex Lerner                        (Kaplan/Perrone)

Andrew Deane            (Industry)

Andy Cohen                        (Grade A)

Ashley Berns                        (Circle/Confusion)

Benjamin Rowe            (Oasis)

Brian Lutz

Britton Rizzio                        (Circle/Confusion)

Chris Bender                        (Benderspink)

Chris Fenton                        (H2F)

Chris Huvane            (Mgmt 360)

Christopher Pratt            (Elements)

Dannie Festa            (Festa)

David Engel                        (Circle/Confusion)

David Lonner            (Oasis)

Dick Hillenbrand            (Heroes & Villains)

Elana Barry                        (Anonymous)

George Heller            (Apostle)

Jake Weiner                        (Benderspink)

JC Spink                        (Benderspink)

Jeff Silver                        (Fourth Floor)

Jennie Frisbie            (Magnet)

Jennifer Graham            (Mgmt 360)

Jennifer Levine            (Untitled)

Jenny Wood                        (Elevate)

Jeremy Bell                        (Gotham)

Jess Rosenthal            (Industry)

Jesse Silver                        (Mindframe)

Jewerl Ross                        (Silent R)

Jim Wedaa                        (Parallax)

Jonathan Hung            (Hung)

Josh Goldenberg            (Kaplan/Perrone)

Kathy Muraviov            (The Muraviov Co.)

Kelly Roberts            (Anonymous)

Lawrence Mattis            (Circle/Confusion)

Lee Stollman                        (Gotham)

Lindsay Williams            (Gotham)

Marc Manus                        (Manus Ent.)

Markus Goerg            (Heroes & Villains)

Marti Blumenthal            (59 Management)

Mason Novick            (MXN)

Michael Botti                        (Industry)

Michael Sugar            (Anonymous)

Michelle Knudsen            (MXN)

Mikhail Nayfeld            (Heroes & Villains)

Mikkel Bondesen            (UFUSE)

Missy Malkin            (Brillstein)

Nick Fariabi                        (Mindframe)

Noah Rosen                        (Circle/Confusion)

Paul Young                        (Principato Young)

Peter Principato             (Principato Young)

Rich Freeman            (Code Ent.)

Rosalie Swedlin            (Anonymous)

Scott Leddy                        (Empirical)

Sean Perrone            (Kaplan/Perrone)

Seth Jaret                        (ContentEngine)

Stephen Gates            (Evolution)

Stephen Marks            (Evolution)

Steve Golin                        (Anonymous)

Tom Drumm                        (The Safran Co.)

Zach Tann                        (Magnet)

Zachary Cox                        (Circle/Confusion)

 

About The Scoggins Report:

The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources.  The numbers in the reports are by no means official statistics.  Caveat emptorMol??n labé.

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