The Scoggins Report: July 2013 Pitch Market Scorecard

The Scoggins Report
by Jason Scoggins & Cindy Kaplan
July 15, 2013

July 2013
Pitch Market Scorecard

A couple of weeks ago in June’s Spec Market Scorecard we noted that 2013’s spec sales slump through the end of June was 100% attributable to just three companies (Paramount, Sony and Warner Bros. have all bought way fewer specs this year than last). It should come as no surprise that the same pattern is present in the pitch market — the drop in pitch sales so far this year is all thanks to four companies:  Disney,Paramount, Sony and Warner Bros.

In fact, much like the spec market pattern, if those four companies had simply bought at the same pace they did last year, the 2013 pitch market would be up 52% year over year, thanks to the more aggressive Fox and Universal.

As it stands, though, pitch sales are down 13% compared to this point in 2012, which in turn was down 13% from the same period in 2011. As you can see almost at a glance from the grid below, the second half of 2012 was significantly worse than the second half of 2011 (-35%). We doubt Disney is going to match its 9 annual pitch sales this year, but hopefully Paramount, Sony and Warner Bros. will step back up after the summer break and we’ll at least split the difference.

Overall Pitch Numbers

Here are basic pitch sales numbers through July 14 on their own, with year-over-year monthly comparisons…

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
2013 3 10 8 10 5 5 1 42
2012 8 7 8 14 4 7 8 3 4 6 3 9 81
2011 4 8 13 7 8 15 10 4 5 10 8 14 106

 

…and here are the same monthly pitch sales numbers in graph form.

The following are combined spec and pitch sales numbers through July 14, with year over year monthly comparisons…

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2012 2011
Specs 8 8 10 15 9 10 4 64 132 132
 Pitches 3 10 8 10 5 5 1 42 81 106
Totals 11 18 18 25 14 15 5 106 213 238
2012 Total 20 20 22 26 16 22 13 16 13 19 10 15
 2011 Total 7 21 28 16 15 28 20 9 12 30 16 24

 

…and here are those combined spec and pitch sales numbers in graph form as well.

Pitch Sales By Genre

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total %
Action/Adventure 1 4 1 4 2 2 14 33%
Comedy 1 2 4 1 8 19%
Drama 1 4 2 1 1 9 21%
Fantasy 1 1 2%
Horror 1 1 2%
Sci-fi 1 1 1 2 5 12%
Thriller 1 2 2 5 12%

 

Pitch Sales By Month – Studios

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2012 2011
Columbia 1 1 7 9
Disney 1 1 9 9
DreamWorks 3 1 4 1 2
Fox 1 2 2 1 6 6 8
Fox 2000 1 1 0 2
Fox Searchlight 1 1 1 0
Lionsgate* 1 1 1 2
New Line 2 1 1 4 5 4
Paramount 1 1 9 12
Universal 1 1 3 2 2 9 11 12
Warner Bros. 1 2 3 11 13
Totals:  Studios 1 9 6 10 2 3 1 32 61 73

* 2011 and 2012 numbers for Lionsgate and Summit are combined.

 

Pitch Purchases by Genre – Studios

Action Comedy Drama Horror Sci-fi Thriller 2013 2012 2011
Columbia 1 1 7 9
Disney 1 1 9 9
DreamWorks 3 1 4 1 2
Fox 2 1 3 6 6 8
Fox 2000 1 1 0 2
Fox Searchlight 1 1 1 0
Lionsgate* 1 1 1 2
New Line 1 2 1 4 5 4
Paramount 1 1 9 12
Universal 4 2 2 1 9 11 12
Warner Bros. 1 1 1 3 11 13
Totals:  Studios 9 8 6 1 4 4 32 61 73

* 2011 and 2012 numbers for Lionsgate and Summit are combined.

Here are the combined pitch and spec purchase numbers for Studio Buyers that have bought at least one of each in 2013 (plus Columbia).

Pitches Specs 2013 2012 2011
Columbia 1 1 16 16
Disney 1 1 2 12 11
Fox 6 2 8 12 16
Fox 2000 1 1 2 1 3
Lionsgate* 1 3 4 5 6
New Line 4 1 5 6 8
Paramount 1 1 2 20 17
Universal 9 3 12 20 19
Warner Bros. 3 2 5 18 30

* 2011 and 2012 numbers for Lionsgate and Summit are combined.

 

Pitch Purchases By Month – Other Buyers

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2012 2011
1984 1 1 2 0
Broken Road 1 1 0 0
Centropolis 1 1 0 0
Crackle 1 1 0 0
Filmhaus Germany 1 1 0 0
Good Universe 1 1 0
Ineffable Pictures 1 1 0 0
Lakeshore 1 1 0 0
QED 1 1 0 0
Thunder Road 1 1 1 0
Treehouse Pictures 1 1 0 0
Totals:  Non-studios 2 1 2 0 4 2 11 3 0

 

Pitch Purchases By Genre – Other Buyers

Action Comedy Drama Fantasy Sci-fi Thriller 2013 2012 2011
1984 1 1 2 0
Broken Road 1 1 0 0
Centropolis 1 1 0 0
Crackle 1 1 0 0
Filmhaus Germany 1 1 0 0
Good Universe 1 1 0
Ineffable Pictures 1 1 0 0
Lakeshore 1 1 0 0
QED 1 1 0 0
Thunder Road 1 1 1 0
Treehouse Pictures 1 1 0 0
Totals:  Non-studios 5 0 3 2 1 0 11 3 0

 

Here are the combined pitch and spec purchase numbers for Non-Studio Buyers that have bought at least one of each in 2013.

Pitches Specs 2013 2012 2011
1984 1 1 2 2 1
Good Universe 1 1 2 1
QED 1 1 2 4 0
Thunder Road 1 1 2 2 0
Treehouse 1 1 2 0 0

 

Each of the following production companies has been attached to at least one pitch sale so far this year.  Names in bold are new or have set up an additional pitch since the last Scorecard.

21 Laps

Action Entertainment

Aggregate Films (2)

Anonymous Content

Appian Way

Bandito Brothers

Benderspink

Blue Grass Films (3)

Broken Road

Chernin Entertainment (3)

Davis Entertainment

De Line Pictures

Di Bonaventura Pictures

Disruption Entertainment

Energy Entertainment

Gambit Pictures

Gran Via

Groundswell Productions

Hurwitz & Schlossberg Productions

Hutch Parker Productions

Jim Whitaker Entertainment

K/O Paper Products

Langley Park

Lin Pictures

New Regency

Oasis Media Group

Offspring Entertainment (2)

Original Film (2)

Ranger 7

State Street

Sunny Field Entertainment

Thunder Road (2)

Underground (2)

Vinson Films

Wild West Picture Show

 

Pitch Sales by Seller – Agencies

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2012 2011
CAA 2 3 4 1 2 12 16 25
Gersh 2 1 3 3 6
ICM 1 1 1 3 7 14
Paradigm 1 1 1 3 6 4
Resolution 1 1 0 0
UTA 1 1 1 1 1 1 6 10 13
WME 2 3 1 2 1 2 11 27 28
Totals 2 10 6 10 5 5 1 39 69 90

 

Here are the combined pitch and spec sales numbers for the agencies that have sold at least one of each in 2013:

Pitches Specs Total 2012 2011
CAA 12 4 16 32 50
Gersh 3 1 4 11 14
ICM 3 2 5 15 27
Paradigm 3 4 7 15 14
Resolution 1 3 4
UTA 6 13 19 34 30
WME 11 11 22 61 50

 

The following 55 agents have been involved with at least one pitch sale so far this year.

Three:

Greg McKnight  (CAA)

 

Two:

Charlie Ferraro  (UTA)

David Boxerbaum  (Paradigm)

Jason Burns   (UTA)

Jay Baker   (CAA)

Jeff Gorin   (WME)

John Garvey   (CAA)

Mike Esola   (WME)

Phil d’Amecourt  (WME)

Rich Cook   (WME)

Sandra Lucchesi  (Gersh)

Todd Hoffman  (ICM)

 

One:

Andrew Miller  (CAA)

Bill Zotti   (CAA)

Brett Loncar   (CAA)

Brian Kend   (CAA)

Bryan Diperstein  (ICM)

Cliff Roberts   (WME)

Cori Wellins   (WME)

Dan Aloni   (WME)

Dan Rabinow  (CAA)

Daniel Cohan  (WME)

Danny Greenberg  (WME)

David Karp   (WME)

David Kramer  (UTA)

David Lubliner  (WME)

David Wirtschafter  (WME)

Erik Garfinkle  (Gersh)

Geoff Morley   (UTA)

Greg Hodes   (WME)

Jeff Barry   (ICM)

Jenny Maryasis  (UTA)

Joel Roman   (Paradigm)

Jon Cassir   (CAA)

Jon Levin   (CAA)

Jordan Cerf   (WME)

Josh Hornstock  (UTA)

Keya Khayatian  (UTA)

Kimberly Bialek  (WME)

Lee Keele   (Gersh)

Lisa Harrison   (WME)

Martin Spencer  (Resolution)

Matt Rice   (UTA)

Matt Rosen   (CAA)

Michael Sheresky  (UTA)

Nick LoPiccolo  (Paradigm)

Peter Micelli   (CAA)

Ramses Ishak  (UTA)

Risa Gertner   (CAA)

Roger Green   (WME)

Scott Greenberg  (CAA)

Simon Faber  (WME)

Solco Schuitt   (WME)

Trevor Astbury  (Paradigm)

Zach Druker   (WME)

 

Pitch Sales by Seller – Management Companies

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2012 2011
3 Arts 1 1 1 3 3 6
Anonymous 1 2 3 3 7
Apostle 1 1 2 1 3
Benderspink 1 1 4 1
Blain & Assoc. 1 1 0 0
Brillstein 1 1 2 1 1
 Caliber 1 1 2 4 0
Digital Conspiracy 1 1 0 0
Energy 1 1 2 4 6 0
Industry 1 1 1 0
Lutz Management 1 1 2 0 4
Madhouse 1 1 0 8
Magnet 1 1 2 1 3
Manage-ment 1 1 0 1
Management 360 2 1 1 4 5 5
Mosaic 1 1 2 5 5
New Wave 1 1 2 0
Principato-Young 1 1 5 2
Underground 1 1 1 3 0 3
Untitled 1 1 0 1

 

Here are the combined pitch and spec sales for management companies that have sold at least one of each in 2013.

Pitches Specs Total 2012 2011
Apostle 2 2 4 2 3
Benderspink 1 6 7 9 6
Caliber 2 2 4 7 2
Energy 4 11 15 15 7
Industry 1 2 3 5 3
Madhouse 1 4 5 6 2
Management 360 4 2 6 7 6
Mosaic 2 1 3 10 5
New Wave 1 3 4 10 11
Principato Young 1 1 2 6 4

 

The following 36 managers have been involved with at least one pitch sale so far this year:

Four:

Brooklyn Weaver  (Energy)

 

Two:

Adam Marshall  (Caliber)

Brian Lutz   (Lutz)

Dawn Saltzman  (Mosaic)

George Heller  (Apostle)

Greg Walter   (3 Arts)

Jill McElroy   (Mgmt 360)

Paul Nelson   (Mosaic)

 

One:

Adam Kolbrenner  (Madhouse)

Bard Dorros   (Anonymous)

Brian Dobbins  (PYE)

Dan Halsted   (Manage-ment)

Darin Friedman  (Mgmt 360)

Eryn Brown   (Mgmt 360)

Jake Wagner   (Benderspink)

Jeff Okin   (Anonymous)

Jennie Frankel Frisbie (Magnet)

Jennifer Levine  (Untitled)

Jimmy Miller   (Mosaic)

Josh Adler   (New Wave)

Josh Turner McGuire (Underground)

Keith Redmon  (Anonymous)

Langley Perer  (Mosaic)

Margaret Riley  (Brillstein)

Michael Shlain  (Digital Consp.)

Michael Sugar  (Anonymous)

Mike Goldberg  (New Wave)

Missy Malkin   (Brillstein)

Mitch Solomon  (Magnet)

Noah Rothman  (Underground)

Paul Young   (PYE)

Rosalie Swedlin  (Anonymous)

Stephen Crawford  (Industry)

Tom Lasally   (3 Arts)

Tony Blain   (Blain)

Trevor Engelson  (Undergrnd)

 

About The Scoggins Report:

The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources.  The numbers in the reports are by no means official statistics.  Caveat emptor.

Check out the newsletter’s beautiful new home on SpecScout.com.

CATEGORIES
Film Industry News, Screenwriting How-To Articles, The Scoggins Report by Jason Scoggins
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Jason Scoggins

About Jason Scoggins

Jason Scoggins is a serial entrepreneur and senior executive who has founded and led companies in the entertainment industry as well as the technology space. A Hollywood veteran whose career includes stints as a TV literary agent and feature literary manager, Jason is probably best known for The Scoggins Report, the weekly film development newsletter he started in 2009 that currently has a weekly circulation of nearly 5,000 entertainment industry executives and creatives. The Report covers Hollywood's spec screenplay and pitch sales markets. Over the past five years Jason has founded several web-based entertainment industry start-ups, including the film development database company ItsontheGrid.com, which launched in 2009 and was sold to The Wrap News, Inc. in 2011. His current endeavor is SpecScout.com @specscout, the site that combines a screenplay coverage library with a scoring system in order to highlight the best scripts circulating Hollywood. He continues to provide consulting services through Eureka Canyon, the management and consulting company he established in 2010. Follow Jason on Twitter @jscoggins.

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