The Scoggins Report: May 2013 Pitch Market Scorecard

The Scoggins Report
by Jason Scoggins & Cindy Kaplan
May 13, 2013

May 2013
Pitch Market Scorecard

As our tifosi know, there’s nothing we like better than digging around in the data to find hidden patterns.  We found a good one for you this week — glance at the Overall Pitch Numbers grid, below.  2013’s lagging a bit behind last year’s pace, and 2012 obviously ended up quite a bit lower than 2011’s total.  But when you isolate January through April and compare year-over-year, you find that 2013 is almost exactly on pace with 2011, which ended 30% higher than 2012‘s numbers.

That’s not to say there’s nothing to worry about — to match 2011’s final total we’ll have to see strong sales throughout the summer and a couple of big monthly sales numbers in the Fall.  But that seems as likely as not, since generally speaking the studios still seem to be fixated on pitches rather than spec scripts, as you can see from the combined grid at the top of page 4.

One other pattern worth noting can be seen in the Studio Buyers Grid on page 3:  Universal has been remarkably aggressive with pitch purchases this year, echoing last year’s pattern but more so (9 in 2013 vs 7 by this point in 2012).  The studio has bought nearly twice as many pitches as the second place buyer so far this year (Fox, with 5).

Cannes and Memorial Weekend are likely to keep the second half of May’s numbers fairly low for the second year running.  But take heart:  If the rest of the major buyers start to get in the game next month (we’re looking at you, Paramount, Sony and Warner Bros.), we’ll be in very good shape going into the summer.

Overall Pitch Numbers

Here are basic pitch sales numbers through May 13 on their own, with year-over-year monthly comparisons…

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
2013 3 10 8 10 4 35
2012 8 7 8 14 4 7 8 3 4 6 3 9 81
2011 4 8 13 7 8 15 10 4 5 10 8 14 106

 

…and here are the same monthly pitch sales numbers in graph form.

The following are combined spec and pitch sales numbers through May 13, with year over year monthly comparisons…

 

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2012 2011
Specs 8 8 10 13 4 43 132 132
 Pitches 3 10 8 10 4 35 81 106
Totals 11 18 18 23 8 78 213 238
2012 Total 20 20 22 26 16 22 13 16 13 19 10 15
2011 Total 7 21 28 16 15 28 20 9 12 30 16 24

 

…and here are those combined spec and pitch sales numbers in graph form as well.

Pitch Sales By Genre

 

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total %
Action/Adventure 1 4 1 4 1 11 31%
Comedy 1 2 4 1 8 23%
Drama 1 4 2 1 8 23%
Fantasy 1 1 3%
Sci-fi 1 1 1 3 9%
Thriller 1 2 1 4 11%

Pitch Sales By Buyer – Studios

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2012 2011
Columbia 1 1 7 9
Disney 1 1 9 9
DreamWorks 3 1 4 1 2
Fox 1 2 2 5 6 8
Fox 2000 1 1 0 2
Fox Searchlight 1 1 1 0
Lionsgate* 1 1 1 2
New Line 2 1 3 5 4
Paramount 1 1 9 12
Universal 1 1 3 2 2 9 11 12
Warner Bros. 1 1 11 13
Totals:  Studios 1 9 6 10 2 28 61 73

* 2011 and 2012 numbers for Lionsgate and Summit are combined.

Here are the combined pitch and spec purchase numbers for Studio Buyers that have bought at least one of each in 2013.

Pitches Specs 2013 2012 2011
Columbia 1 1 16 16
Disney 1 1 2 12 11
Fox 5 1 6 12 16
Fox 2000 1 1 2 1 3
Lionsgate* 1 3 4 5 6
Paramount 1 1 2 20 17
Universal 9 1 10 20 19
Warner Bros. 1 1 2 18 30

* 2011 and 2012 numbers for Lionsgate and Summit are combined.

 

Pitch Sales By Buyer – Other Buyers

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2012 2011
1984 1 1 2 0
Broken Road 1 1 0 0
Crackle 1 1 0 0
Filmhaus Germany 1 1 0 0
Good Universe 1 1 0
QED 1 1 0 0
Thunder Road 1 1 1 0
Treehouse Pictures 1 1 0 0
Totals:  Non-studios 2 1 2 0 3 8 3 0

 

Here are the combined pitch and spec purchase numbers for Non-Studio Buyers that have bought at least one of each in 2013.

Pitches Specs 2013 2012 2011
1984 1 1 2 2 1
QED 1 1 2 4 0
Treehouse 1 1 2 0 0

 

Each of the following production companies has been attached to at least one pitch sale so far this year.  Names in bold are new or have set up an additional pitch since the last Scorecard.

21 Laps

Action Entertainment

Aggregate Films (2)

Anonymous Content

Bandito Brothers

Blue Grass Films (3)

Broken Road

Chernin Entertainment (2)

Davis Entertainment

Disruption Entertainment

Energy Entertainment

Gambit Pictures

Gran Via

Groundswell Productions

Hurwitz & Schlossberg Productions

Hutch Parker Productions

Jim Whitaker Entertainment

K/O Paper Products

Lin Pictures

New Regency

Oasis Media Group

Offspring Entertainment (2)

Original Film (2)

Ranger 7

State Street

Sunny Field Entertainment

Thunder Road (2)

Underground

Wild West Picture Show

 

Pitch Sales by Seller – Agencies

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2012 2011
CAA 2 3 4 9 16 25
Gersh 2 1 3 3 6
ICM 1 1 1 3 7 14
Paradigm 1 1 1 3 6 4
Resolution 1 1 0 0
UTA 1 1 1 1 4 10 13
WME 2 3 1 2 1 9 27 28
Totals 2 10 6 10 4 32 69 90

 

Here are the combined pitch and spec sales numbers for the agenciesthat have sold at least one of each in 2013:

Pitches Specs Total 2012 2011
CAA 9 1 10 32 50
Gersh 3 1 4 11 14
ICM 3 1 4 15 27
Paradigm 3 3 6 15 14
Resolution 1 1 2 0 0
UTA 4 9 13 34 30
WME 9 8 17 61 50

 

The following 48 agents have been involved with at least one pitch sale so far this year.

Two:

David Boxerbaum  (Paradigm)

Greg McKnight  (CAA)

Jeff Gorin   (WME)

John Garvey   (CAA)

Mike Esola   (WME)

Rich Cook   (WME)

Sandra Lucchesi  (Gersh)

Todd Hoffman  (ICM)

 

One:

Andrew Miller  (CAA)

Bill Zotti   (CAA)

Brett Loncar   (CAA)

Brian Kend   (CAA)

Bryan Diperstein  (ICM)

Charlie Ferraro  (UTA)

Cliff Roberts   (WME)

Cori Wellins   (WME)

Dan Aloni   (WME)

Dan Rabinow  (CAA)

Daniel Cohan  (WME)

Danny Greenberg  (WME)

David Karp   (WME)

David Kramer  (UTA)

David Lubliner  (WME)

David Wirtschafter  (WME)

Erik Garfinkle  (Gersh)

Greg Hodes   (WME)

Jason Burns  (UTA)

Jay Baker   (CAA)

Jeff Barry   (ICM)

Jenny Maryasis  (UTA)

Joel Roman   (Paradigm)

Jordan Cerf   (WME)

Josh Hornstock  (UTA)

Keya Khayatian  (UTA)

Kimberly Bialek  (WME)

Lee Keele   (Gersh)

Lisa Harrison  (WME)

Martin Spencer  (Resolution)

Matt Rice   (UTA)

Matt Rosen   (CAA)

Michael Sheresky  (UTA)

Nick LoPiccolo  (Paradigm)

Phil d’Amecourt  (WME)

Ramses Ishak  (UTA)

Risa Gertner  (CAA)

Roger Green   (WME)

Trevor Astbury  (Paradigm)

Zach Druker   (WME)

 

Pitch Sales by Seller – Management Companies

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2012 2011
3 Arts 1 1 2 3 6
Anonymous 1 2 3 3 7
Apostle 1 1 2 1 3
Benderspink 1 1 4 1
Blain & Assoc. 1 1 0 0
Brillstein 1 1 1 1
Caliber 1 1 2 4 0
DigitalConspiracy 1 1 0 0
Energy 1 1 2 6 0
Industry 1 1 1 0
Lutz Management 1 1 2 0 4
Madhouse 1 1 0 8
Magnet 1 1 1 3
Manage-ment 1 1 0 1
Management 360 2 1 3 5 5
Mosaic 1 1 2 5 5
New Wave 1 1 2 0
Principato-Young 1 1 5 2
Underground 1 1 2 0 3
Untitled 1 1 0 1

 

Here are the combined pitch and spec sales for management companies that have sold at least one of each in 2013.

Pitches Specs Total 2012 2011
Apostle 2 1 3 2 3
Benderspink 1 2 3 9 6
Caliber 2 1 3 7 2
Energy 2 7 9 15 7
Industry 1 2 3 5 3
New Wave 1 3 4 10 11

 

The following 31 managers have been involved with at least one pitch sale so far this year:

Two:

Adam Marshall  (Caliber)

Brian Lutz   (Lutz)

Brooklyn Weaver  (Energy)

Dawn Saltzman  (Mosaic)

George Heller  (Apostle)

Greg Walter   (3 Arts)

Jill McElroy   (Mgmt 360)

Paul Nelson   (Mosaic)

 

One:

Adam Kolbrenner  (Madhouse)

Bard Dorros   (Anonymous)

Brian Dobbins  (PYE)

Dan Halsted   (Manage-ment)

Eryn Brown   (Mgmt 360)

Jake Wagner   (Benderspink)

Jeff Okin   (Anonymous)

Jennifer Levine  (Untitled)

Jimmy Miller   (Mosaic)

Josh Adler   (New Wave)

Josh Turner McGuire (Undergrnd)

Keith Redmon  (Anonymous)

Langley Perer  (Mosaic)

Michael Shlain  (Dgtl Consp.)

Michael Sugar  (Anonymous)

Mike Goldberg  (New Wave)

Missy Malkin  (Brillstein)

Mitch Solomon  (Magnet)

Noah Rothman  (Undergrnd)

Paul Young   (PYE)

Rosalie Swedlin  (Anonymous)

Stephen Crawford  (Industry)

Tony Blain   (Blain)

 

About The Scoggins Report:

The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources.  The numbers in the reports are by no means official statistics.  Caveat emptor.

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