The Scoggins Report: 2012 Spec Market Scorecard

The Scoggins Report is a compilation of sales and trends in the industry. The Report is reprinted at ScriptMag.com by permission of the authors.

The Scoggins Report
by Jason Scoggins & Cindy Kaplan
May 21, 2012

 

2012 Spec Market Scorecard

as of May 19, 2012

As we reported in last week’s Pitch Sales Scorecard, buyers have been snapping up original pitches and specs lately at a very healthy rate.  That pace continued last week:  As you’ll see from the below grids, 12 specs have sold since the last Spec Market Scorecard four weeks ago.  Plus, May marks the third month in a row in which a third of the new specs that hit the market have sold.

All in, spec sales are slightly off 2011’s heady pace, but combined pitch and spec sales are up 8% over last year despite relatively low numbers for May so far.  Here are our favorite highlights from the past four weeks:

•       Three studios bought two specs each (Columbia Pictures, Fox and Warner Bros.), and Fox got on the board for the first time in 2012.

•       WME added 3 notches to its belt (the agency has sold an amazing 17 out 18 specs it took out this year), and APA and Paradigm were close behind with two sales each.

•       Anonymous Content sold two specs, and 8 other management companies made the list for the first time in 2012.

All-in, we’re in very good shape as we head into summer.

2012 Overall Numbers

The below grid shows sales of scripts that originally went out this year. In addition to the below, 14 scripts have sold this year that originally went out prior to 2012.  Here are the spec sales numbers through May 19 on their own…

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

 Specs

21

35

36

30

10

132

370

 Sales

9

6

12

10

3

40

119

 Percent Sold

43%

17%

33%

33%

30%

30%

32%

 2011 Sales

3

13

15

9

7

13

10

5

7

20

8

10

119

 

…and here are combined total spec and pitch sales numbers for the same period.

 

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

 Specs

12

9

18

10

5

54

119

 Pitches

8

7

8

14

3

40

106

 2012 Total

20

16

26

24

7

94

225

 2011 Total

7

21

28

16

15

28

20

9

12

30

16

24

225

 

Spec Sales By Genre (sold/total)

Each cell in the below grid shows the number of specs in each genre that came out and/or sold that month, plus the number that sold that month that originally came out in years prior. The column on the right shows the percentage of total 2012 spec sales.

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Sold/

Total

% of

Sales

 Action/Adventure

1/5

1/8+1

5/7

2/4

0/1

10/26

18.5%

 Comedy

3/7

1/6

2/8+1

3/6

2/4

12/32

22.2%

 Drama

2/2

0/1+1

0/7

0/1

0/1+1

4/14

7.4%

 Horror

1/1

2/5

1/4

1/2

0/1

5/13

9.3%

 Sci-Fi

0/1+1

0/2

1/3

0/6

0/1

2/14

3.7%

 Thriller

2/2+2

1/9+3

3/5+3

3/9

1/5

18/38

33.3%

 

Spec Sales By Buyer – Studios

 

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

2010

2009

 Columbia

1

3

2

6

7

1

5

 Dimension

1

1

1

0

1

 Disney

1

1

2

2

2

2

 Fox

1

1

2

8

2

3

 Fox 2000

1

1

1

2

0

 Lionsgate

1

1

2

1

3

 New Regency

1

1

0

2

2

 Paramount

2

2

5

4

5

 Relativity

1

1

2

6

3

 Syfy Films

1

1

0

0

0

 Universal

1

1

1

3

5

2

6

 Warner Bros.

1

1

2

4

14

9

6


Here are the combined pitch and spec purchase numbers for the studios that have bought at least one of each:

Specs

Pitches

Total

2011

Columbia

6

6

12

16

Disney

2

1

3

11

Fox

2

2

4

16

New Regency

1

1

2

2

Paramount

2

5

7

17

Universal

3

7

10

19

Warner Bros.

4

6

10

30

Spec Sales By Buyer – Other Buyers

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

2010

2009

 Atlas

Independent

1

1

0

0

0

 Aldamisa

1

1

0

0

0

 Amazon

1

1

0

0

0

 ANA Media

1

1

0

0

0

 Angryfilms

1

1

0

0

0

 AR Films

1

1

0

0

0

 Bazelevs

1

1

0

0

0

 Black Forest

1

1

0

0

0

 Chernin

1

1

1

0

0

 College Humor

1

1

0

0

0

 Chockstone

1

1

0

0

1

 Cinetic Media

1

1

0

0

0

 Derby FIlms

1

1

0

0

0

 Endgame

1

1

0

2

0

 Exclusive Media

1

1

0

1

0

 Indian

 

Paintbrush

1

1

0

0

0

 K Jam Media

1

1

0

0

0

 Killer Films

1

1

0

0

0

 Lava Bear

1

1

0

0

0

 Legendary

1

1

0

0

0

 Millennium/

 

Nu Image

2

1

3

3

0

0

 Necropia

1

1

0

0

0

 Nick Wechsler

 

Productions

1

1

0

0

0

 Paradox

1

1

1

0

0

 QED

1

1

0

1

0

 Sentinel

1

1

0

0

0

 Sidney Kimmel

1

1

3

0

1

 Skyrock

1

1

0

0

0

 Sobini Films

1

1

0

0

0

 Voltage

1

1

3

0

0

 WWE

1

1

2

0

0

0

 

Here are the combined numbers for spec and pitch sales by non-studio buyers that have bought at least one of each:

Specs

Pitches

Total

2011

Bazelevs

1

1

2

1

Indian Paintbrush

1

2

3

1

Each of the following production companies has been attached to at least one spec sale so far this year.  Companies in bold are new since the last scorecard.

Arad Productions

Bavariapool

Benderspink

Blumhouse Productions

Bobker/Kruger Films

Chernin Entertainment

Circle of Confusion

Conundrum Entertainment

Davis Entertainment

Film 44

Film Rites

Henceforth Pictures

Imagine Entertainment

Intrigue

Langley Park

Mad Chance Productions

Matt Tolmach Productions

Michael De Luca Productions

Movie Package Company

MXN

Mythology Entertainment

Original Film (2)

Payam Films

Platinum Dunes

Quadrant Pictures

Robert Cort Productions/Barnstorm Pictures

Ruby Films

South Creek Pictures

Strike Entertainment

Sunswept Entertainment

Underground Films and Management

Valiant Entertainment

Vertigo Entertainment

Wonderland Sound and Vision

 

Spec Sales by Seller – Agencies (sold/total)

Each cell in the below grid shows the number of specs each agency took out and/or sold that month, plus the number it sold that month it took out in prior years.  The efficiency rating shows the percentage of scripts taken out this year that have sold.

 

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Efficiency

 APA

0/1

0/5+1

0/1+1

1/3

1/1

4/13

17%

 Bohrman

1/1

0/1

1/2

 CAA

1/1+1

2/3

0/3

0/1

4/9

38%

 Gersh

1/3

1/1

2/4

50%

 ICM

1/1

1/2

2/3

2/2

6/8

75%

 Original Artists

1/1

1/1

 Paradigm

0/1

1/4+1

2/5

4/11

30%

 UTA

1/1

0/4+1

1/2

1/3

4/11

30%

 Verve

0/0+1

1/1

0/0+1

0/1

3/4

50%

 WME

3/3

2/3+3

5/5

3/4

0/0+1

17/18

87%

 

Here are the combined spec and pitch sales numbers for the agencies that have sold at least one of each:

Specs

Pitches

Total

2011

CAA

4

8

12

50

ICM

6

4

10

27

Paradigm

4

4

8

14

UTA

4

8

12

30

Verve

3

1

4

9

WME

17

12

29

50

The following 55 agents have been involved with at least one spec sale in 2012:

 

Four:

Mike Esola                           (WME)

 

Three:

Dan Cohan                          (WME)

 

Two:

David Boxerbaum               (Paradigm)

Nicole Clemens                  (ICM)

Rich Cook                            (WME)

 

One:

Aaron Hart                            (Verve)

Adam Kanter                      (CAA)

Adam Levine                                   (Verve)

Adam Weinstein                  (ICM)

Adriana Alberghetti                        (WME)

Amanda Urban                    (ICM)

Bayard Maybank                 (Gersh)

Bryan Besser                       (Verve)

Caren Bohrman                 (Bohrman)

Charlie Ferraro                    (UTA)

Chris Sablan                                   (Original)

Chris Donnelly                    (WME)

Cliff Roberts                       (WME)

Craig Brady                        (CAA)

Dan Vantresca                    (Gersh)

Danny Greenberg               (WME)

Dar Rollins                           (ICM)

David Karp                           (WME)

David Saunders                 (APA)

David Stone                        (WME)

Debbie Deuble-Hill                        (APA)

Devra Lieb                           (Gersh)

Geoff Morley                        (UTA)

Ida Ziniti                                (Paradigm)

Jeff Gorin                              (WME)

Jordan Bayer                       (Original)

Joseph Cohen                     (CAA)

Julien Thuan                                   (UTA)

Kathleen Remington          (ICM)

Kimberly Hodgert                (CAA)

Lars Theriot                        (ICM)

Lisa Harrison                      (WME)

Mark Ross                           (Paradigm)

Matt Leipzig                         (Original)

Matt Rice                              (UTA)

Max Michael                        (UTA)

Michael Sheresky               (UTA)

Nigel Meiojas                      (ICM)

Philip Raskind                     (WME)

Ramses Ishak                      (UTA)

Rob Carlson                        (WME)

Rob Herting                         (Verve)

Roger Green                                   (WME)

Ron Bernstein                     (ICM)

Ryan Saul                            (APA)

Scott Carr                             (UTA)

Scott Greenberg                  (CAA)

Stuart Manashil                   (CAA)

Todd Hoffman                      (ICM)

Trevor Astbury                  (Paradigm)

 

Spec Sales by Seller –

Management Companies (sold/total)

Each cell in the below grid shows the number of specs each management company took out and/or sold that month, plus the number it sold that month that it took out in years prior.  The efficiency rating shows the percentage of scripts taken out this year that have sold.

 

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Efficiency

 3 Arts

1/1

0/1

1/2

 Alan Gasmer

0/2

1/1

1/3

 Anonymous

1/1

1/1

2/2

0/1

4/5

80%

 Aperture

0/1

1/2

1/3

 Apostle

1/1

1/1

 Benderspink

0/1

1/1

1/2

 Brian Lutz

1/1

1/1

 Brucks

0/0+1

1/1

2/2

 Circle/Confusion

0/1

1/2

0/1

1/4

25%

 Fourth Floor

1/1

1/1

 Elements

1/1

1/1

 Elevate

1/1

1/1

 Empirical

0/0+1

1/1

 Energy

2/2

1/2+1

4/5

75%

 Evolution

0/0+1

1/1

 Gotham

0/2

1/1

1/3

 Grade A

1/1

1/1

 Heroes/Villains

0/1

0/1+1

1/3

 Hung

1/1

0/1

0/1

1/3

 Kailey Marsh

1/1

0/1

1/2

 Kaplan/Perrone

1/1

0/1

0/3

1/5

20%

 Mgmt 360

1/1

1/1

 Mindframe

0/0+1

1/1

 Mosaic

1/1

1/1

 New Wave

0/0+1

0/2

1/1

0/1

0/1

2/6

20%

 Principato Young

0/1

1/1

1/2

 Prolific

0/1+1

1/2

 Silent R

0/0+1

1/1

 UFUSE

1/1

1/1

 Untitled

1/1

1/1

 

Here are the combined spec and pitch numbers for the management companies that have sold at least one of each:

Specs

Pitches

Total

2011

3 Arts

1

1

2

6

Anonymous Content

4

1

5

9

Apostle

1

1

2

3

Circle of Confusion

1

3

4

11

Energy

4

3

7

7

Fourth Floor

1

1

2

0

The Gotham Group

1

1

2

8

Kaplan/Perrone

1

2

3

10

Management 360

1

3

4

6

Mosaic

1

2

3

5

Principato/Young

1

2

3

4

The following 44 managers have been involved with at least one spec sale:

 

Four:

Brooklyn Weaver                            (Energy)

 

Two:

Josh Adler                                        (New Wave)

Bryan Brucks                                   (Brucks)

Mike Goldberg                                (New Wave)

 

One:

Adam Goldworm                             (Aperture)

Alan Gasmer                                  (Alan Gasmer and Friends)

Alex Goldstone                              (Anonymous)

Alex Lerner                                      (Kaplan/Perrone)

Andy Cohen                                    (Grade A)

Ashley Berns                                               (Circle of Confusion)

Bard Dorros                                               (Anonymous)

Brian Lutz               

Chris Bender                                  (Benderspink)

Chris Huvane                                  (Mgmt 360)

Christopher Pratt                          (Elements)

Dick Hillenbrand                             (Heroes & Villains)

Elana Barry                                      (Anonymous)

George Heller                                 (Apostle)

Jake Weiner                                               (Benderspink)

JC Spink                                          (Benderspink)

Jeff Silver                                        (Fourth Floor)

Jennifer Graham                             (Mgmt 360)

Jennifer Levine                               (Untitled)

Jenny Wood                                    (Elevate)

Jesse Silver                                     (Mindframe)

Jewerl Ross                                     (Silent R)

Jonathan Hung                               (Hung)

Kailey Marsh

Kelly Kohansky Roberts             (Anonymous)

Lawrence Mattis                             (Circle of Confusion)

Lee Stollman                                               (Gotham)

Lindsay Williams                            (Gotham)

Markus Goerg                                 (Heroes & Villains)

Mikhail Nayfeld                               (Heroes & Villains)

Mikkel Bondesen                            (UFUSE)

Nick Fariabi                                     (Mindframe)

Paul Young                                      (Principato Young)

Peter Principato                              (Principato Young)

Rosalie Swedlin                             (Anonymous)

Scott Leddy                                      (Empirical)

Stephen Gates                               (Evolution)

Stephen Marks                              (Evolution)

Steve Golin                                      (Anonymous)

Will Rowbotham                             (Prolific)

 

About The Scoggins Report:

The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources.  The numbers in the reports are by no means official statistics.  Caveat emptorMol??n labé.

 

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