The Scoggins Report: 2012 Spec Market Scorecard
The Scoggins Report is a compilation of sales and trends in the industry. The Report is reprinted at ScriptMag.com by permission of the authors.
The Scoggins Report
by Jason Scoggins & Cindy Kaplan
May 21, 2012
2012 Spec Market Scorecard
as of May 19, 2012
As we reported in last week’s Pitch Sales Scorecard, buyers have been snapping up original pitches and specs lately at a very healthy rate. That pace continued last week: As you’ll see from the below grids, 12 specs have sold since the last Spec Market Scorecard four weeks ago. Plus, May marks the third month in a row in which a third of the new specs that hit the market have sold.
All in, spec sales are slightly off 2011’s heady pace, but combined pitch and spec sales are up 8% over last year despite relatively low numbers for May so far. Here are our favorite highlights from the past four weeks:
• Three studios bought two specs each (Columbia Pictures, Fox and Warner Bros.), and Fox got on the board for the first time in 2012.
• WME added 3 notches to its belt (the agency has sold an amazing 17 out 18 specs it took out this year), and APA and Paradigm were close behind with two sales each.
• Anonymous Content sold two specs, and 8 other management companies made the list for the first time in 2012.
All-in, we’re in very good shape as we head into summer.
2012 Overall Numbers
The below grid shows sales of scripts that originally went out this year. In addition to the below, 14 scripts have sold this year that originally went out prior to 2012. Here are the spec sales numbers through May 19 on their own…
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | 2011 | |
| Specs | 21 | 35 | 36 | 30 | 10 | 132 | 370 | |||||||
| Sales | 9 | 6 | 12 | 10 | 3 | 40 | 119 | |||||||
| Percent Sold | 43% | 17% | 33% | 33% | 30% | 30% | 32% | |||||||
| 2011 Sales | 3 | 13 | 15 | 9 | 7 | 13 | 10 | 5 | 7 | 20 | 8 | 10 | 119 |
…and here are combined total spec and pitch sales numbers for the same period.
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | 2011 | |
| Specs | 12 | 9 | 18 | 10 | 5 | 54 | 119 | |||||||
| Pitches | 8 | 7 | 8 | 14 | 3 | 40 | 106 | |||||||
| 2012 Total | 20 | 16 | 26 | 24 | 7 | 94 | 225 | |||||||
| 2011 Total | 7 | 21 | 28 | 16 | 15 | 28 | 20 | 9 | 12 | 30 | 16 | 24 | 225 |
Spec Sales By Genre (sold/total)
Each cell in the below grid shows the number of specs in each genre that came out and/or sold that month, plus the number that sold that month that originally came out in years prior. The column on the right shows the percentage of total 2012 spec sales.
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Sold/ Total | % of Sales | |
| Action/Adventure | 1/5 | 1/8+1 | 5/7 | 2/4 | 0/1 | 10/26 | 18.5% | |||||||
| Comedy | 3/7 | 1/6 | 2/8+1 | 3/6 | 2/4 | 12/32 | 22.2% | |||||||
| Drama | 2/2 | 0/1+1 | 0/7 | 0/1 | 0/1+1 | 4/14 | 7.4% | |||||||
| Horror | 1/1 | 2/5 | 1/4 | 1/2 | 0/1 | 5/13 | 9.3% | |||||||
| Sci-Fi | 0/1+1 | 0/2 | 1/3 | 0/6 | 0/1 | 2/14 | 3.7% | |||||||
| Thriller | 2/2+2 | 1/9+3 | 3/5+3 | 3/9 | 1/5 | 18/38 | 33.3% |
Spec Sales By Buyer – Studios
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | 2011 | 2010 | 2009 | |
| Columbia | 1 | 3 | 2 | 6 | 7 | 1 | 5 | |||||||||
| Dimension | 1 | 1 | 1 | 0 | 1 | |||||||||||
| Disney | 1 | 1 | 2 | 2 | 2 | 2 | ||||||||||
| Fox | 1 | 1 | 2 | 8 | 2 | 3 | ||||||||||
| Fox 2000 | 1 | 1 | 1 | 2 | 0 | |||||||||||
| Lionsgate | 1 | 1 | 2 | 1 | 3 | |||||||||||
| New Regency | 1 | 1 | 0 | 2 | 2 | |||||||||||
| Paramount | 2 | 2 | 5 | 4 | 5 | |||||||||||
| Relativity | 1 | 1 | 2 | 6 | 3 | |||||||||||
| Syfy Films | 1 | 1 | 0 | 0 | 0 | |||||||||||
| Universal | 1 | 1 | 1 | 3 | 5 | 2 | 6 | |||||||||
| Warner Bros. | 1 | 1 | 2 | 4 | 14 | 9 | 6 |
Here are the combined pitch and spec purchase numbers for the studios that have bought at least one of each:
Specs | Pitches | Total | 2011 | |
Columbia | 6 | 6 | 12 | 16 |
Disney | 2 | 1 | 3 | 11 |
Fox | 2 | 2 | 4 | 16 |
New Regency | 1 | 1 | 2 | 2 |
Paramount | 2 | 5 | 7 | 17 |
Universal | 3 | 7 | 10 | 19 |
Warner Bros. | 4 | 6 | 10 | 30 |
Spec Sales By Buyer – Other Buyers
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | 2011 | 2010 | 2009 | |
| Atlas |
Independent
1
1
0
0
0
Aldamisa
1
1
0
0
0
Amazon
1
1
0
0
0
ANA Media
1
1
0
0
0
Angryfilms
1
1
0
0
0
AR Films
1
1
0
0
0
Bazelevs
1
1
0
0
0
Black Forest
1
1
0
0
0
Chernin
1
1
1
0
0
College Humor
1
1
0
0
0
Chockstone
1
1
0
0
1
Cinetic Media
1
1
0
0
0
Derby FIlms
1
1
0
0
0
Endgame
1
1
0
2
0
Exclusive Media
1
1
0
1
0
Indian
Paintbrush
1
1
0
0
0
K Jam Media
1
1
0
0
0
Killer Films
1
1
0
0
0
Lava Bear
1
1
0
0
0
Legendary
1
1
0
0
0
Millennium/
Nu Image
2
1
3
3
0
0
Necropia
1
1
0
0
0
Nick Wechsler
Productions
1
1
0
0
0
Paradox
1
1
1
0
0
QED
1
1
0
1
0
Sentinel
1
1
0
0
0
Sidney Kimmel
1
1
3
0
1
Skyrock
1
1
0
0
0
Sobini Films
1
1
0
0
0
Voltage
1
1
3
0
0
WWE
1
1
2
0
0
0
Here are the combined numbers for spec and pitch sales by non-studio buyers that have bought at least one of each:
Specs | Pitches | Total | 2011 | |
Bazelevs | 1 | 1 | 2 | 1 |
Indian Paintbrush | 1 | 2 | 3 | 1 |
Each of the following production companies has been attached to at least one spec sale so far this year. Companies in bold are new since the last scorecard.
Arad Productions
Bavariapool
Benderspink
Blumhouse Productions
Bobker/Kruger Films
Chernin Entertainment
Circle of Confusion
Conundrum Entertainment
Davis Entertainment
Film 44
Film Rites
Henceforth Pictures
Imagine Entertainment
Intrigue
Langley Park
Mad Chance Productions
Matt Tolmach Productions
Michael De Luca Productions
Movie Package Company
MXN
Mythology Entertainment
Original Film (2)
Payam Films
Platinum Dunes
Quadrant Pictures
Robert Cort Productions/Barnstorm Pictures
Ruby Films
South Creek Pictures
Strike Entertainment
Sunswept Entertainment
Underground Films and Management
Valiant Entertainment
Vertigo Entertainment
Wonderland Sound and Vision
Spec Sales by Seller – Agencies (sold/total)
Each cell in the below grid shows the number of specs each agency took out and/or sold that month, plus the number it sold that month it took out in prior years. The efficiency rating shows the percentage of scripts taken out this year that have sold.
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | Efficiency | |
| APA | 0/1 | 0/5+1 | 0/1+1 | 1/3 | 1/1 | 4/13 | 17% | |||||||
| Bohrman | 1/1 | 0/1 | 1/2 | |||||||||||
| CAA | 1/1+1 | 2/3 | 0/3 | 0/1 | 4/9 | 38% | ||||||||
| Gersh | 1/3 | 1/1 | 2/4 | 50% | ||||||||||
| ICM | 1/1 | 1/2 | 2/3 | 2/2 | 6/8 | 75% | ||||||||
| Original Artists | 1/1 | 1/1 | ||||||||||||
| Paradigm | 0/1 | 1/4+1 | 2/5 | 4/11 | 30% | |||||||||
| UTA | 1/1 | 0/4+1 | 1/2 | 1/3 | 4/11 | 30% | ||||||||
| Verve | 0/0+1 | 1/1 | 0/0+1 | 0/1 | 3/4 | 50% | ||||||||
| WME | 3/3 | 2/3+3 | 5/5 | 3/4 | 0/0+1 | 17/18 | 87% |
Here are the combined spec and pitch sales numbers for the agencies that have sold at least one of each:
Specs | Pitches | Total | 2011 | |
CAA | 4 | 8 | 12 | 50 |
ICM | 6 | 4 | 10 | 27 |
Paradigm | 4 | 4 | 8 | 14 |
UTA | 4 | 8 | 12 | 30 |
Verve | 3 | 1 | 4 | 9 |
WME | 17 | 12 | 29 | 50 |
The following 55 agents have been involved with at least one spec sale in 2012:
Four:
Mike Esola (WME)
Three:
Dan Cohan (WME)
Two:
David Boxerbaum (Paradigm)
Nicole Clemens (ICM)
Rich Cook (WME)
One:
Aaron Hart (Verve)
Adam Kanter (CAA)
Adam Levine (Verve)
Adam Weinstein (ICM)
Adriana Alberghetti (WME)
Amanda Urban (ICM)
Bayard Maybank (Gersh)
Bryan Besser (Verve)
Caren Bohrman (Bohrman)
Charlie Ferraro (UTA)
Chris Sablan (Original)
Chris Donnelly (WME)
Cliff Roberts (WME)
Craig Brady (CAA)
Dan Vantresca (Gersh)
Danny Greenberg (WME)
Dar Rollins (ICM)
David Karp (WME)
David Saunders (APA)
David Stone (WME)
Debbie Deuble-Hill (APA)
Devra Lieb (Gersh)
Geoff Morley (UTA)
Ida Ziniti (Paradigm)
Jeff Gorin (WME)
Jordan Bayer (Original)
Joseph Cohen (CAA)
Julien Thuan (UTA)
Kathleen Remington (ICM)
Kimberly Hodgert (CAA)
Lars Theriot (ICM)
Lisa Harrison (WME)
Mark Ross (Paradigm)
Matt Leipzig (Original)
Matt Rice (UTA)
Max Michael (UTA)
Michael Sheresky (UTA)
Nigel Meiojas (ICM)
Philip Raskind (WME)
Ramses Ishak (UTA)
Rob Carlson (WME)
Rob Herting (Verve)
Roger Green (WME)
Ron Bernstein (ICM)
Ryan Saul (APA)
Scott Carr (UTA)
Scott Greenberg (CAA)
Stuart Manashil (CAA)
Todd Hoffman (ICM)
Trevor Astbury (Paradigm)
Spec Sales by Seller –
Management Companies (sold/total)
Each cell in the below grid shows the number of specs each management company took out and/or sold that month, plus the number it sold that month that it took out in years prior. The efficiency rating shows the percentage of scripts taken out this year that have sold.
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | Efficiency | |
| 3 Arts | 1/1 | 0/1 | 1/2 | |||||||||||
| Alan Gasmer | 0/2 | 1/1 | 1/3 | |||||||||||
| Anonymous | 1/1 | 1/1 | 2/2 | 0/1 | 4/5 | 80% | ||||||||
| Aperture | 0/1 | 1/2 | 1/3 | |||||||||||
| Apostle | 1/1 | 1/1 | ||||||||||||
| Benderspink | 0/1 | 1/1 | 1/2 | |||||||||||
| Brian Lutz | 1/1 | 1/1 | ||||||||||||
| Brucks | 0/0+1 | 1/1 | 2/2 | |||||||||||
| Circle/Confusion | 0/1 | 1/2 | 0/1 | 1/4 | 25% | |||||||||
| Fourth Floor | 1/1 | 1/1 | ||||||||||||
| Elements | 1/1 | 1/1 | ||||||||||||
| Elevate | 1/1 | 1/1 | ||||||||||||
| Empirical | 0/0+1 | 1/1 | ||||||||||||
| Energy | 2/2 | 1/2+1 | 4/5 | 75% | ||||||||||
| Evolution | 0/0+1 | 1/1 | ||||||||||||
| Gotham | 0/2 | 1/1 | 1/3 | |||||||||||
| Grade A | 1/1 | 1/1 | ||||||||||||
| Heroes/Villains | 0/1 | 0/1+1 | 1/3 | |||||||||||
| Hung | 1/1 | 0/1 | 0/1 | 1/3 | ||||||||||
| Kailey Marsh | 1/1 | 0/1 | 1/2 | |||||||||||
| Kaplan/Perrone | 1/1 | 0/1 | 0/3 | 1/5 | 20% | |||||||||
| Mgmt 360 | 1/1 | 1/1 | ||||||||||||
| Mindframe | 0/0+1 | 1/1 | ||||||||||||
| Mosaic | 1/1 | 1/1 | ||||||||||||
| New Wave | 0/0+1 | 0/2 | 1/1 | 0/1 | 0/1 | 2/6 | 20% | |||||||
| Principato Young | 0/1 | 1/1 | 1/2 | |||||||||||
| Prolific | 0/1+1 | 1/2 | ||||||||||||
| Silent R | 0/0+1 | 1/1 | ||||||||||||
| UFUSE | 1/1 | 1/1 | ||||||||||||
| Untitled | 1/1 | 1/1 |
Here are the combined spec and pitch numbers for the management companies that have sold at least one of each:
Specs | Pitches | Total | 2011 | |
3 Arts | 1 | 1 | 2 | 6 |
Anonymous Content | 4 | 1 | 5 | 9 |
Apostle | 1 | 1 | 2 | 3 |
Circle of Confusion | 1 | 3 | 4 | 11 |
Energy | 4 | 3 | 7 | 7 |
Fourth Floor | 1 | 1 | 2 | 0 |
The Gotham Group | 1 | 1 | 2 | 8 |
Kaplan/Perrone | 1 | 2 | 3 | 10 |
Management 360 | 1 | 3 | 4 | 6 |
Mosaic | 1 | 2 | 3 | 5 |
Principato/Young | 1 | 2 | 3 | 4 |
The following 44 managers have been involved with at least one spec sale:
Four:
Brooklyn Weaver (Energy)
Two:
Josh Adler (New Wave)
Bryan Brucks (Brucks)
Mike Goldberg (New Wave)
One:
Adam Goldworm (Aperture)
Alan Gasmer (Alan Gasmer and Friends)
Alex Goldstone (Anonymous)
Alex Lerner (Kaplan/Perrone)
Andy Cohen (Grade A)
Ashley Berns (Circle of Confusion)
Bard Dorros (Anonymous)
Brian Lutz
Chris Bender (Benderspink)
Chris Huvane (Mgmt 360)
Christopher Pratt (Elements)
Dick Hillenbrand (Heroes & Villains)
Elana Barry (Anonymous)
George Heller (Apostle)
Jake Weiner (Benderspink)
JC Spink (Benderspink)
Jeff Silver (Fourth Floor)
Jennifer Graham (Mgmt 360)
Jennifer Levine (Untitled)
Jenny Wood (Elevate)
Jesse Silver (Mindframe)
Jewerl Ross (Silent R)
Jonathan Hung (Hung)
Kailey Marsh
Kelly Kohansky Roberts (Anonymous)
Lawrence Mattis (Circle of Confusion)
Lee Stollman (Gotham)
Lindsay Williams (Gotham)
Markus Goerg (Heroes & Villains)
Mikhail Nayfeld (Heroes & Villains)
Mikkel Bondesen (UFUSE)
Nick Fariabi (Mindframe)
Paul Young (Principato Young)
Peter Principato (Principato Young)
Rosalie Swedlin (Anonymous)
Scott Leddy (Empirical)
Stephen Gates (Evolution)
Stephen Marks (Evolution)
Steve Golin (Anonymous)
Will Rowbotham (Prolific)
About The Scoggins Report:
The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources. The numbers in the reports are by no means official statistics. Caveat emptor. Mol??n labé.
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