The Scoggins Report: 2012 Spec Market Scorecard

The Scoggins Report

by Jason Scoggins & Cindy Kaplan
August 20, 201 

2012 Spec Market Scorecard

as of August 18, 2012

It’s broken record time again (alas, not in the Olympic Games sense):  Compared to 2009 and 2010, 2012’s summer spec sales numbers have been solid.  True, July 2012 ended up significantly under last July’s monster total (6 vs 10), but it doesn’t matterOverall spec sales are up 13% year over year (85 vs 75).

In keeping with our summer routine, we’ll dispense with the bullet points and get straight to the grids.  Enjoy.

 

2012 Overall Numbers

The first grid below shows numbers for this year’s Spec Market (that is, sales of scripts that originally went out this year). In addition, 21 scripts have sold this year that originally went out prior to 2012.

Here are the spec sales numbers through August 18 on their own…

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

 Specs

21

35

36

30

24

29

20

11

206

370

 Sales

9

6

12

11

10

10

3

3

64

119

 Percent Sold

43%

17%

33%

37%

42%

34%

15%

27%

31%

32%

 2011 Sales

3

13

15

9

7

13

10

5

7

20

8

10

119

…and here are combined total spec and pitch sales numbers for the same period.

 

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

 Specs

12

11

16

11

12

14

3

6

85

119

 Pitches

8

7

8

14

4

8

8

2

59

106

 2012 Total

20

18

24

25

16

22

6

8

144

225

 2011 Total

7

21

28

16

15

28

20

9

12

30

16

24

225

 

 

Spec Sales By Genre (sold/total)

Each cell in the below grid shows the number of specs in each genre that came out and/or sold that month, plus the number that sold that month that originally came out in years prior. The column on the right shows the percentage of total 2012 spec sales.

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Sold/

Total

% of

Sales

 Action/Adventure

1/5

1/8+1

5/7

2/4

0/4

1/5

1/3

0/1

12/38

14.1%

 Comedy

3/7

1/6

2/8+1

3/6

2/4

4/8+2

1/5

2/4+1

22/52

25.9%

 Drama

2/2

0/1+1

0/7

0/1

0/1+1

1/4+1

1/5

(+1)

8/25

9.4%

 Horror

1/1

2/5

1/4

1/2

0/1

1/4+1

0/1

7/19

8.2%

 Sci-Fi

0/1+1

0/2

1/3

0/6

2/4

1/4+1

1/2

7/24

8.2%

 Thriller

2/2+2

1/9+3

3/5+3

5/9

5/10 +1

2/4

0/3

0/3+2

29/56

34.1%

 

Spec Sales By Buyer – Studios

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

2010

2009

 Columbia

1

3

2

1

7

7

1

5

 Dimension

1

1

1

0

1

 Disney

1

1

2

2

2

2

 Dreamworks

1

1

2

1

4

 Fox

1

2

3

8

2

3

 Fox 2000

1

1

1

2

0

 Lionsgate

1

1

2

1

3

 New Regency

1

1

2

0

2

2

 Paramount

2

3

4

9

5

4

5

 Relativity

1

1

2

6

3

 Syfy Films

1

1

0

0

0

 Universal

1

1

2

1

5

5

2

6

 Warner Bros.

1

1

2

4

14

9

6

Here are the combined pitch and spec purchase numbers for the studios that have bought at least one of each:

Specs

Pitches

Total

2011

Columbia

7

7

14

16

Disney

2

4

6

11

DreamWorks

1

1

2

6

Fox

3

4

7

16

New Regency

2

2

4

2

Paramount

9

7

16

17

Universal

5

8

13

19

Warner Bros.

4

8

12

30

Spec Sales By Buyer – Other Buyers

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

2011

2010

2009

 Atlas

Independent

1

1

0

0

0

Aldamisa

1

1

0

0

0

Amazon

1

1

2

0

0

0

ANA Media

1

1

0

0

0

Angryfilms

1

1

0

0

0

AR Films

1

1

0

0

0

Bazelevs

1

1

2

0

0

0

Black Forest

1

1

0

0

0

 Chapman

Filmed Ent.

1

1

0

0

0

Chernin

1

1

2

1

0

0

 Code Ent.

1

1

1

0

0

College Humor

1

1

0

0

0

Chockstone

1

1

0

0

1

Cinetic Media

1

1

0

0

0

Derby FIlms

1

1

0

0

0

 Ealing Studios

1

1

0

0

0

Enderby

1

1

0

0

0

Endgame

1

1

0

2

0

Exclusive Media

1

1

0

1

0

Flynn Picture

Co.

1

1

0

0

0

Ian Bryce

1

1

0

0

0

Indian

Paintbrush

1

1

2

0

0

0

 Inferno

1

1

2

0

0

K Jam Media

1

1

0

0

0

Killer Films

1

1

0

0

0

Lascaux Films

1

1

0

0

0

Latitude Prods

1

1

0

0

0

Lava Bear

1

1

0

0

0

Legendary

1

1

0

0

0

Lifetime

1

1

0

0

0

 Mandalay

 Vision

1

1

0

0

0

Maven Pictures

1

1

0

0

0

Millennium/

Nu Image

2

2

1

5

3

0

0

Necropia

1

1

0

0

0

Nick Wechsler

Productions

1

1

0

0

0

Paradox

1

1

1

0

0

QED

1

1

0

1

0

Sentinel

1

1

0

0

0

Shine

1

1

0

0

0

 Sidney Kimmel

1

1

3

0

1

Skyrock

1

1

0

0

0

Sobini Films

1

1

0

0

0

 Train Bridge

1

1

0

0

0

 Vendome

1

1

0

0

0

Voltage

1

1

2

3

0

0

WWE

1

1

2

0

0

0

 


Here are the combined numbers for spec and pitch sales by non-studio buyers that have bought at least one of each:

Specs

Pitches

Total

2011

Bazelevs

2

1

3

1

Indian Paintbrush

2

2

4

1

Each of the following production companies has been attached to at least one spec sale so far this year.  Companies in bold are new since the last scorecard.

21 Laps

Arad Productions

Bad Robot (3)

Bavariapool

Benderspink

Blumhouse Productions

Bobker/Kruger Films

Chernin Entertainment

Circle of Confusion

Content Engine

Conundrum Entertainment

Davis Entertainment

EMJAG

Energy Entertainment

Film 44

Film Rites

Henceforth Pictures

Imagine Entertainment

Intrigue

Langley Park

Leverage Entertainment

Mad Chance Productions

Mandalay Pictures

Matt Tolmach Productions

Michael De Luca Productions

Montecito Picture Company

Movie Package Company

MXN

Mythology Entertainment

Original Film (2)

Pacific Standard

Payam Films

Platinum Dunes

Prime Universe

Quadrant Pictures

Robert Cort Prods/Barnstorm Pics

Roth Films

Ruby Films

Scott Rudin Productions

Scott Sanders Productions

South Creek Pictures

Strike Entertainment

Sunswept Entertainment

Underground Films and Mgmt

Valiant Entertainment

Vertigo Entertainment (2)

Wonderland Sound and Vision

 

Spec Sales by Seller – Agencies (sold/total)

Each cell in the below grid shows the number of specs each agency took out and/or sold that month, plus the number it sold that month it took out in prior years.  The efficiency rating shows the percentage of scripts taken out this year that have sold.

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Efficiency

 APA

0/1

0/5+1

0/1+1

1/3

1/2

0/2

4/16

14%

 Bohrman

1/1

0/1

0/1

0/1

1/4

25%

 CAA

1/1+1

2/3

0/3

0/1

1/1+1

1/1

1/1

8/13

55%

 Gersh

1/3

1/1

0/1

3/4

5/9

55%

 ICM

1/1

1/2

2/3

2/2

6/8

75%

 Original Artists

1/1

2/2

2/2

5/5

100%

 Paradigm

0/1

1/4+1

2/5

1/2

0/2

1/1

6/16

33%

 UTA

1/1

0/4+1

1/2

2/4 +1

2/3+1

1/2

0/0 +1

11/20

44%

 Verve

0/0+1

1/1

0/0+1

0/1

1/1

0/1

4/6

50%

 WME

3/3

2/3+3

5/5

3/4

1/2 +1

1/3 +1

0/1

1/1 +2

23/29

73%

 

Here are the combined spec and pitch sales numbers for the agencies that have sold at least one of each:

Specs

Pitches

Total

2011

APA

4

1

5

11

CAA

8

11

19

50

Gersh

5

2

7

14

ICM

6

5

11

27

Paradigm

6

5

11

14

UTA

11

8

19

30

Verve

4

2

6

9

WME

23

20

43

50

The following 77 agents have been involved with at least one spec sale in 2012:

Six:

Charlie Ferraro            (UTA)

 

Five:

Chris Sablan                  (Original)

Jordan Bayer            (Original)

Mike Esola                  (WME)

Matt Leipzig                  (Original)

 

Three:

Dan Cohan                  (WME)

David Boxerbaum             (Paradigm)

Rich Cook                  (WME)

 

Two:

Bayard Maybank            (Gersh)

Cliff Roberts            (WME)

David Stone                                    (WME)

Devra Lieb                  (Gersh)

Keya Khayatian            (UTA)

Lee Keele                  (Gersh)

Max Michael                  (UTA)

Michael Sheresky             (UTA)

Nicole Clemens            (ICM)

Ramses Ishak            (UTA)

Rob Herting                  (Verve)

 

One:

Aaron Hart                  (Verve)

Adam Kanter                                    (CAA)


Adam Levine                  (Verve)

Adam Weinstein            (ICM)

Adriana Alberghetti            (WME)

Amanda Urban            (ICM)

Bill Weinstein            (Verve)

Bill Zotti                  (CAA)

Bryan Besser            (Verve)

Caren Bohrman            (Bohrman)

Carolyn Sivitz            (UTA)

Chris Donnelly            (WME)

Chris Ridenhour            (APA)

Chris Till                  (CAA)

Cori Wellins                  (WME)

Craig Brady                  (CAA)

Dan Vantresca            (Gersh)

Danny Greenberg            (WME)

Dar Rollins                  (ICM)

David Karp                                    (WME)

David Park                                    (UTA)

David Saunders                        (APA)

Debbie Deuble-Hill            (APA)

Geoff Morley                  (UTA)

Ida Ziniti                  (Paradigm)

Jacqueline Sacerio      (CAA)

James Kearney            (UTA)

Jeff Gorin                  (WME)

Joseph Cohen            (CAA)

Julien Thuan                  (UTA)

Kathleen Remington      (ICM)


One (con’t):

Kimberly Hodgert            (CAA)

Lars Theriot                  (ICM)

Lee Cohen                  (Paradigm)

Lisa Harrison                  (WME)

Mark Ross                  (Paradigm)

Martin Spencer            (CAA)

Matt Rice                  (UTA)

Nigel Meiojas            (ICM)

Philip d’Amecourt            (WME)

Philip Raskind            (WME)

Rand Holston            (CAA)

Rebecca Ewing            (UTA)

Richard Lovett            (CAA)

Rob Carlson                  (WME)

Robert Bookman            (CAA)

Roger Green                  (WME)

Ron Bernstein            (ICM)

Ryan Saul                  (APA)

Scott Carr                  (UTA)

Scott Greenberg            (CAA)

Sharon Jackson            (WME)

Simon Faber                  (WME)

Stuart Manashil            (CAA)

Tim Phillips                  (UTA)

Todd Hoffman            (ICM)

Trevor Astbury            (Paradigm)

Will Lowery                  (APA)

 

Spec Sales by Seller –

Management Companies (sold/total)

Each cell in the below grid shows the number of specs each management company took out and/or sold that month, plus the number it sold that month that it took out in years prior.  The efficiency rating shows the percentage of scripts taken out this year that have sold.

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Efficiency

 3 Arts

1/1

0/1

1/2

 59 Management

1/1

1/1

 Alan Gasmer

0/2

1/1

1/3

33%

 Anonymous

1/1

1/1

2/2

1/1

0/1

5/6

83%

 Aperture

0/1

1/2

1/3

33%

 Apostle

1/1

1/1

 Benderspink

0/1

1/1

0/1

0/2

1/5

20%

 Brian Lutz

1/1

1/1

 Brucks

0/0+1

1/1

2/2

 Circle/Confusion

0/1

1/2

0/1

0/1

2/2

0/1

3/8

38%

 Code Ent.

1/1

1/1

 ContentEngine

1/1

1/1

 Elements

1/1

1/1

 Elevate

1/1

1/1

 Empirical

0/0+1

0/1

1/1

 Energy

2/2

1/2+1

1/1

0/1

1/1

1/1

7/9

75%

 Evolution

1/1

1/1

 Fourth Floor

0/0+1

1/1

 Gotham

0/2

1/1

1/1

2/4

50%

 Grade A

1/1

1/1

 H2F

0/1

1/2

0/1

1/4

25%

 Heroes/Villains

0/1

0/1+1

0/1

1/4

25%

 Hung

1/1

0/1

0/1

1/3

33%

 Industry

0/1

1/1

1/1

2/3

67%

 Kailey Marsh

1/1

0/1

1/2

 Kaplan/Perrone

1/1

0/1

0/3

1/1

1/1

3/7

43%

 Madhouse

0/1

1/1

1/1

2/3

67%

 Magnet Mgmt

0/1

1/2

1/3

33%

 Mgmt 360

1/1

1/1

 Mindframe

0/0+1

1/1

 Mosaic

1/1

1/1

 Muraviov Co.

0/1

1/4

0/1

0/1

1/7

14%

 New Wave

0/0+1

0/2

1/1

0/1

1/2

2/2

5/9

50%

 Oasis

0/0+1

1/1

 Parallax

0/1

0/0+1

1/2

 Principato Young

0/1

1/1

1/2

 Prolific

0/1+1

0/1

1/3

 The Safran Co.

0/0+1

1/1

 Silent R

0/0+1

1/1

 UFUSE

1/1

1/1

 Untitled

1/1

1/1

 

Here are the combined spec and pitch numbers for the management companies that have sold at least one of each:

Specs

Pitches

Total

2011

3 Arts

1

1

2

6

Anonymous Content

5

2

7

9

Aperture

1

1

2

2

Apostle

1

1

2

3

Circle of Confusion

3

5

8

11

Energy

7

6

13

7

Fourth Floor

1

1

2

0

The Gotham Group

2

3

5

8

Industry

2

1

3

3

Kailey Marsh

1

1

2

0

Kaplan/Perrone

3

2

5

10

Magnet Management

1

1

2

6

Management 360

1

3

4

6

Mosaic

1

2

3

5

Principato/Young

1

3

4

4

The Safran Co.

1

1

2

1

The following 67 managers have been involved with at least one spec sale:

Seven:

Brooklyn Weaver            (Energy)

 

Five:

Josh Adler                        (New Wave

Mike Goldberg            (New Wave)

 

Two:

Aaron Kaplan            (Kaplan/Perrone)

Adam Kolbrenner            (Madhouse)

Bard Dorros                        (Anonymous)

Bryan Brucks            (Brucks)


One:

Adam Goldworm            (Aperture)

Alan Gasmer                        (Gasmer/Friends)

Alex Goldstone            (Anonymous)

Alex Lerner                        (Kaplan/Perrone)

Andrew Deane            (Industry)

Andy Cohen                        (Grade A)

Ashley Berns                        (Circle/Confusion)

Benjamin Rowe            (Oasis)

Brian Lutz

Britton Rizzio                        (Circle/Confusion)

Chris Bender                        (Benderspink)


One (con’t):

Chris Fenton                        (H2F)

Chris Huvane            (Mgmt 360)

Christopher Pratt            (Elements)

David Engel                        (Circle/Confusion)

David Lonner            (Oasis)

Dick Hillenbrand            (Heroes & Villains)

Elana Barry                        (Anonymous)

George Heller            (Apostle)

Jake Weiner                        (Benderspink)

JC Spink                        (Benderspink)

Jeff Silver                        (Fourth Floor)

Jennie Frisbie            (Magnet)

Jennifer Graham            (Mgmt 360)

Jennifer Levine            (Untitled)

Jenny Wood                        (Elevate)

Jeremy Bell                        (Gotham)

Jess Rosenthal            (Industry)

Jesse Silver                        (Mindframe)

Jewerl Ross                        (Silent R)

Jim Wedaa                        (Parallax)

Jonathan Hung            (Hung)

Josh Goldenberg            (Kaplan/Perrone)

Kailey Marsh

Kathy Muraviov            (The Muraviov Co.)

Kelly Roberts            (Anonymous)

Lawrence Mattis            (Circle/Confusion)

Lee Stollman                        (Gotham)

Lindsay Williams            (Gotham)

Markus Goerg            (Heroes & Villains)

Marti Blumenthal            (59 Management)

Michael Botti                        (Industry)

Michael Sugar            (Anonymous)

Mikhail Nayfeld            (Heroes & Villains)

Mikkel Bondesen            (UFUSE)

Nick Fariabi                        (Mindframe)

Noah Rosen                        (Circle/Confusion)

Paul Young                        (Principato Young)

Peter Principato             (Principato Young)

Rich Freeman            (Code Ent.)

Rosalie Swedlin            (Anonymous)

Scott Leddy                        (Empirical)

Seth Jaret                        (ContentEngine)

Stephen Gates            (Evolution)

Stephen Marks            (Evolution)

Steve Golin                        (Anonymous)

Tom Drumm                        (The Safran Co.)

Will Rowbotham            (Prolific)

Zach Tann                        (Magnet)

Zachary Cox                        (Circle/Confusion)

About The Scoggins Report:

The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources.  The numbers in the reports are by no means official statistics.  Caveat emptorMol??n labé.

 

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