high concept

Breaking & Entering: Call to Action

Every day we are bombarded with advertising, emails, and social media blasts that implore, beg and urge us to sign up, speak out, protest, donate, watch, like, fan, follow, share and buy, buy, buy. Marketers claim that it takes seven interactions to get someone to take action. As a signer of...

Writer’s Edge: The Best High Concept Idea Ever

Having sold eight High Concept projects myself, I can appreciate a great idea when I hear it. The best one I’ve ever heard is a movie script called, Top Ten that sold for seven figures. Every time I’ve told the logline of that movie to my writing students, each one of...