Be honest with yourself about your project's business model and commercial potential. Just as specific producers work on specific types of material, so do certain agents.
In today's world of the Internet, online media, and social networking, being your own publicist is easier than ever (which doesn't mean it's "easy," per se… it's just easy-er).
"In order to get on a show as a staff writer, you must understand your voice. Your voice is your calling card as a writer. Your voice is what separates you from the masses." - Jennifer Grisanti (TV consultant/author)