CASTING & ACTING MAGIC: How’s Your Logline Working? VP Shares Insights By: Hester Schell | July 13, 2016 | Comments 2 Help your logline pop. Michael Kim, President of Development at InkTip, shares best practices and tips for better loglines. The world is your oyster. Column D: Starting Your Script – Somebody Wants Something By: Drew Yanno | November 12, 2014 | Comments 1 Drew Yanno talks about the importance of starting your script with a strong idea.