Story Talk: I’m Talented—Dammit! Why Can’t I Sell Anything? By: Jeff Lyons | April 24, 2013 | Comments 8 Jeff Lyons explains the relationship between talent and craft and how they must both be present for you to achieve writing success. PRIMETIME: How should I lay out episodic format in a written pitch? By: Chad Gervich | August 30, 2010 | Comments 0 NEVER use one-sheets or leave-behinds. Execs and producers may ask, but they almost NEVER HELP YOU.