Transmedia Storytelling

Marvel Cinematic Universe

Fragments #6 – “We Fit”: The Intertextual Tightrope of the Marvel Cinematic Universe

While the Marvel Cinematic Universe (MCU from here on out) is arguably the most financially successful, audience-pleasing shared universe in film history, its shortcomings present significant challenges to the quality of its individual media components and to the longevity of the collective franchise. Unlike our previous, wide-ranging looks at the continuities...

Fragments Interlude: Bridging the Experience Gap in Transmedia

We interrupt your regularly scheduled programming… An installment on the Marvel Cinematic Universe was supposed to be in front of your eyes this month, but a few things prevented that. First, the Marvel Cinematic post ballooned into two parts, and second, I’ll be taking the summer away from ScriptMag because I’m...

Fragments #5: Shaken and Stirred – Continuity and 007

When Henry Jenkins, author of Convergence Culture, interviewed me last year, we discussed the notion of serialization and how it was the unsung hero of comics; I called the “elasticity” of character, the ability of a character to transcend genre, era and creative team over the course of 12 issues a year...

Fragments #4 – Continuity & The Universal Monsters, Part Two

Last month, we focused on the “legacy” sequels to Universal’s smash 1931 films, Dracula, starring Bela Lugosi and Frankenstein, starring Boris Karloff. Before we dig into the next era of the Universal sequels, the crossover and shared universe, we have to discuss the final “done in one” component of Universal’s monster-menagerie,...

Fragments #3: Continuity and the Universal Monsters, Part One

For this multi-part series within a series, we’re going to look at three examples of film continuity through the lens of generational examples: The Universal Monsters of the 1930s and 40s, the James Bond series of the 1960s through today, and lastly the modern Marvel Cinematic Universe.  When I talk about...

Fragments #1 – Transmedia and Writing Exposition

We have almost every storytelling medium known to humanity at our digital (and non-digital) disposal. This democratization of content creation means two things: one, you can make anything you want, whenever you want, and two, like Spider-Man, with great power comes great responsibility. You have all of these tools, but the...