Scoggins Report: March 2012 Pitch Sales Roundup

The Scoggins Report is a compilation of sales and trends in the industry. Archive editions can be found at The Business of Show Institute and on Details on every person, project, and company covered by the Report can also be found at The Report is reprinted at by permission of the authors.

The Scoggins Report
by Jason Scoggins & Cindy Kaplan

March 2012

Pitch Sales Roundup

We’re back to the Pitch Sales Roundup for this week’s Scoggins Report.  In a perfect world, we’d wait a week and do it at the end of the month so the below month-at-a-glance grid would be complete.  Alas, that would throw off our publishing schedule, and by now you know we’re all about punctuality.

You’ll see the month-long numbers in two weeks when we do the next Pitch Sale Scorecard.  In the meantime you can pore over the details of all ten pitches we’ve captured since the last Roundup.

Here is the year-over-year comparison for March, through the 24th:

March 2012

March 2011

 Pitch Sales



 Genres Sold

1 Comedy

1 Drama

1 Horror

2 Sci-Fi

1 Thriller

3 Comedy

3 Drama

1 Fantasy

3 Sci-Fi

2 Thriller

Weekly Activity Breakdown

Week of February 27:

•       4 pitch sales announced (“Archetype,” “Untitled Dracula Pitch,” “Untitled Faxon/Rash Comedy,” and “One Hit Wonders”).  All four happened in February and thus are not counted in the above grid.

Week of March 5:

•       No pitch sales announced

Week of March 12:

•       1 pitch sale announced (“Untitled Bermuda Triangle Project”)

Week of March 19

•       4 pitch sales announced (“Untitled Robinson Supernatural Teen Thriller Project,” “Untitled Rodney Rothman Police Project,” “Untitled Salvador Dali Project,” “Untitled Shannon Swift Horror Pitch” and “The Signal”)

Pitch Sales (alphabetical by title)


Writers:  Guy Busick & Ryan Murphy

RepsParadigm (Trevor Astbury, Ida Ziniti)

BuyerDavis Entertainment

Genre:  Sci-Fi

Attachments:  Aaron Sims is attached to direct.  Davis’s John Davis will produce with John Norris.

Notes:  Based on Sims’ short film.  Brittany Morrissey will oversee for Davis.

Logline:  Movie will tell the story of an eight-foot-tall combat robot named RL7 that malfunctions during a mission, developing unexplained memories, causing its creators to investigate its odd behavior.


One Hit Wonders

Writers:  Ian Brennan & Brad Falchuk & Ryan Murphy

RepsCAA (Rowena Arguelles, Kevin Huvane)


Genre:  Comedy, musical

Attachments:  Murphy will direct and produce through his Ryan Murphy Productions.  Gwyneth Paltrow, Reese Witherspoon, Cameron Diaz and Andy Samberg attached to star (Beyonce had also been rumored to be attached to star).  Paltrow will also produce.

NotesReportedly sold preemptively for seven figures.  Amy Pascal will oversee for Columbia.

Logline:  Three singers who each scored a top hit song in the 1990’s watch their careers go down the drain, so they decide to form a super group.


Untitled Bermuda Triangle Project

Writers:  Alfred Gough & Miles Millar

RepsCAA (Matt Rosen)


Genre:  Sci-Fi

Attachments:  Scott Stuber will produce through his Bluegrass Films banner (fka Stuber Pictures).

Logline:  Under wraps, but centers on the disappearances at the Bermuda Triangle.


Untitled Dracula Pitch

Writer:  Jason Keller

RepsCAA (Scott Greenberg) and Management 360 (Guymon Casady)

Buyer:  Columbia Pictures

Genre:  Period horror

AttachmentsRoth Films’ Joe Roth and Palak Patel will produce.

NotesReportedly sold for high six against seven figures.

Logline:  Period version of Dracula’s origin story.


Untitled Faxon/Rash Comedy

Writers:  Nat Faxon & Jim Rash

RepsCAA (Jay Baker, Brian Kend, Brett Loncar) and Principato-Young (Brian Dobbins, Paul Young)

BuyerIndian Paintbrush

Genre:  Action comedy

Attachments:  Kristen Wiig attached to star.  Steven Rales and Mark Roybal will produce for Indian Paintbrush along with Kevin Walsh.  Faxon and Rash will executive produce.

Notes:  Peter McPartlin will oversee for Indian Paintbrush.

Logline:  Under wraps.


Untitled Robinson Supernatural Teen Thriller Project

Writer:  Angela Robinson

RepsICM (Nicole Clemens) and Larry Kennar Entertainment (Larry Kennar)


Genre:  Supernatural thriller

Attachments:  Robinson will produce with Grady Twins Productions’ Dawn Olmstead and Marti Noxon.


Untitled Rodney Rothman Police Project

Writer:  Rodney Rothman

RepsUTA (Dan Erlij, Julien Thuan, Matt Rice) and 3 Arts (David Miner)


Genre:  Comedy

Attachments:  Kevin Hart and Seth Rogen will star.  Hart and Rothman will produce through their Hartbeat Productions and Viking Funeral banners, respectively, along with Rogen and Evan Goldberg through their Point Grey Pictures.

Logline:  The first interracial police pairing in law enforcement history.


Untitled Salvador Dali Project

Writer:  Paige Cameron

Genre:  Drama

BuyerImagine Entertainment

Attachments:  Imagine’s Brian Grazer will produce and Anna Culp will executive produce with Cameron.

Logline:  Centers on Salvador Dali’s influences on art, cinema, and fashion as well as his tumultuous marriage to his equally vivid wife, Gala.

Untitled Shannon Swift Horror Pitch

Writers:  Damian Shannon & Mark Swift

RepsMagnet Management (Bob Sobhani, Jennie Frisbie, Zach Tann)


Genre:  Horror

Attachments:  Shannon & Swift will direct.  Mary Parent will produce through her Disruption Entertainment.

Notes:  Cale Boyter will oversee for Disruption.


The Signal

Writer:  Brad Ingelsby

RepsWME (Mike Esola) and Energy Entertainment (Brooklyn Weaver)

BuyerIndian Paintbrush

Genre: Sci-Fi

Attachments:  Steven Rales and Mark Roybal will produce for Indian Paintbrush.

Logline:  Under wraps, said to be a contained family adventure with a sci-fi element.

About The Scoggins Report:

The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources.  The numbers in the reports are by no means official statistics.  Caveat emptorMol??n labé.

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